Best Times to Post on Instagram In 2023

• Best Times to Post on Instagram In General
• Best Time to Post on Instagram for Consumer Goods
• Best Time to Post on Instagram for Education
• Best Time to Post on Instagram for Finance
• Best Time to Post on Instagram for Healthcare
• Best Time to Post on Instagram for Media
• Best Time to Post on Instagram for Tech
• Best Time to Post on Instagram for Travel
• Summing up

When’s the best time to post on Instagram to make sure a post gets viewed? And how about the best day of the week to get the most likes? The most comments? It’s important to comprehend Instagram’s evolution in order to determine when to post on the platform. As the first social media platform with purely visual content, the network’s popularity increased. Images of people’s meals, travels, clothing, and events were posted.

Businesses of all sizes, from startups to large companies, as well as influencer brands, may now take advantage of Instagram’s capacity to draw in their target audience thanks to features like Instagram shopping and Guides. Additionally, as this is a platform for discovering new companies, goods, or services, it’s critical to strategically place high-quality images and material in front of prospective customers.

To find out when it is ideal to post on Instagram and other social media platforms, keep on reading.

Best Times to Post on Instagram In General

Best times to post on Instagram: On Mondays at 11 a.m., on Tuesdays and Wednesdays at 10 a.m., and on Thursdays and Fridays at 10 a.m. to noon.

Best days to post on Instagram: On Tuesdays and Wednesdays

Worst days to post on Instagram: On Sundays

In the past two years, Instagram has had incredible development, and as of the beginning of 2022, it has 2 billion monthly users. While TikTok is becoming a stronger competitor for short-form video content, Instagram continues to thrive as it introduces new features and improves those it already has. Reels have made it simpler to make and find videos on the app, and Instagram Video has been given fresh life and expanded to 60 minute recordings.

Similar to Facebook, Instagram’s most popular posting hours increased over the previous year. While weekday afternoons became heavier with peak hours between 10 a.m. and 1 p.m., nights and weekends continued to exhibit more opportunities for involvement.

Best Time to Post on Instagram for Consumer Goods

On Sundays at 3 p.m., and 4 p.m. are the best times to post on Instagram. Additionally, the best days to post on Instagram for consumer goods are on Sundays, Mondays and Thursdays. And the worst day to post on Instagram is on Saturdays.

The consumer goods sector includes a wide range of commodities, from food and drink to apparel and footwear and everything in between, in both the food and non-food categories.

Although there was some activity on Instagram most weekdays, the best times to post were Sunday afternoons from 3 p.m. until late at night. For this sector, Saturdays had the lowest engagement.

Best Time to Post on Instagram for Education

On Tuesdays at 10 a.m. is the best time to post on Instagram, and the best days are on Tuesdays, Wednesdays, Fridays. The worst day to post on Instagram is on Sundays.

Compared to last year, higher education and educational institutions experienced new interaction opportunities on Instagram. In contrast to this year, Tuesdays now have the highest levels of interaction beginning at 10 a.m. and lasting till the afternoon.

A social media strategy for education must serve a variety of purposes, from showcasing student life to disseminating school updates. To meet these demands and efficiently target various audiences at the appropriate moment, keep in mind that some schools maintain many social profiles (per college, athletics, etc.).

Best Time to Post on Instagram for Finance

On Wednesdays at 6 a.m. is the best time to post on Instagram, and the best day to post is on Wednesdays. The worst days to post on Instagram is on Thursdays through Sundays.

It’s discovered that Instagram was not the greatest medium for engaging with financial institutions on social media. The highly regulated nature of the finance sector may be to blame, or businesses may have discovered after conducting their own social testing that their target consumers aren’t searching for banking information on Instagram.

Best Time to Post on Instagram for Healthcare

On Thursdays at 7 a.m. is the best time to post on Instagram, and the best days to post are on Tuesdays, Thursdays and Fridays. The worst day to post on Instagram is on Mondays.

Over the past few years, healthcare institutions and services have faced an enormous difficulty in adapting to worldwide audiences. Engagement with healthcare organizations on Instagram decreased dramatically from the previous year as the epidemic entered its second year and vaccines were being given out.

Thursday mornings at 9 a.m. had the highest levels of engagement for healthcare posts, which peaked around noon. Nevertheless, involvement persisted over the entire week. We might presume viewers were looking for answers to their queries on other platforms, such Twitter, because healthcare activity on other social media was increased in 2021.

Best Time to Post on Instagram for Media

On Tuesdays at 10 a.m. and 11 a.m. is the best time to post on Instagram, and the best days to post are on Mondays through Thursdays. The worst day to post on Instagram is on Saturdays.

On weekdays, engagement for accounts related to the media or the journalism sector was constant from early morning to late afternoon. This might be a reflection of how long users tend to stay logged in for, including viewing and responding to Instagram Stories. However, from 4 a.m. to 4 p.m. on Mondays through Thursdays, we observe moderate to high Instagram engagement for the media sector.

Best Time to Post on Instagram for Tech

On Fridays at 10 a.m. and on Wednesdays at 8 a.m. are the best time to post on Instagram, and the best days to post are on Wednesdays, Fridays and Saturdays. The worst day to post on Instagram is on Sundays.

Tech organizations, particularly SaaS, software, and B2B companies, have seen an increase in social media activity on Facebook and Twitter just in the past year. Social media platforms are highly successful for connecting with existing clients, enabling businesses to build a community around their goods and provide deep customer support.

It may come as a surprise to learn that Instagram users frequently engaged with posts about software and technology. However, highlighting innovative visual information like infographics and reports is ideal for tech enterprises and B2B brands.

Read more: Best Time to Post on Facebook

Best Time to Post on Instagram for Travel

On Wednesdays at noon is the best time to post on Instagram, and the best days to post are on Wednesdays and Fridays. The worst day to post on Instagram is on Sundays.

Despite the lifting of numerous travel restrictions in 2021, Instagram engagement in the travel and tourism sectors continued to fall. Our data demonstrates that consumers were less attentive to interaction initiatives by travel and tourism firms, whether it was engaging in “virtual” tourism, local exploration, or exploring new places.

Wednesdays saw generally higher activity on Instagram throughout the workday, with the peak occurring at midday. Starting at 9 a.m. and lasting until noon, Fridays are the second-highest days of Instagram engagement for travel and tourism companies.

Summing up

When social marketers have information on the best times to post on various social networks, they can plan content more successfully. However, new ways to innovate interactions are constantly emerging as platforms change to match how brands and consumers use social media. You might be able to reach your audience in new ways with the help of new content formats and trends, or you might even discover new segments and personas you hadn’t previously considered.

While it’s best to post during periods of high engagement, a thorough examination of your audience may discover less active times when your target audience is online but your rivals are not.

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