Is the KPI Tracking Selected by the User Working?

To check if the KPI tracking is working, follow these steps:

Check KPI Tracking for Google Ads Account:

Impression and Click Tracking:

• Log in to your Google Ads account.
• Click on the “Campaigns” tab in the left menu.
• Check the impression and click values of the campaigns.

Lead Tracking:

• Log in to your Google Ads account.
• Go to the “Goals” > “Conversions” > “Summary” section from the left menu.
• Check the existence and status of conversions with the category “submit lead form“.

Purchase Tracking:

• Log in to your Google Ads account.
• Go to the “Goals” > “Conversions” > “Summary” section from the left menu.
• Check the existence and status of conversions with the category “purchase“.

Check KPI Tracking For Meta (Facebook) Ads Account:

Impression and Click Tracking:

• Log in to Meta (Facebook) Ads Manager.
• Click on the “Campaigns” tab in the left menu.
• Check the impression and click values of the campaigns.

Lead Tracking:

• Log in to Facebook Business Manager or Meta Ads Manager.
• Go to the “Events Manager” section from the left menu.
• Select the data source you are actively using from the “Data Sources” section.
• Check the existence and status of events named “Lead” in that data source.

Purchase Tracking:

• Log in to Facebook Business Manager or Meta Ads Manager.
• Go to the “Events Manager” section from the left menu.
• Select the data source you are actively using from the “Data Sources” section.
• Check the existence and status of events named “Purchase” in that data source.

If the KPI tracking is not working, here’s what to do:

• Check Code Integration: Ensure that tracking codes are correctly integrated into your website or app. Incorrectly placed codes can lead to tracking issues.
• Review Tracking Parameters: Check that the KPIs and metrics being tracked are set up correctly. Incorrect parameters can result in inaccurate data collection.
• Contact Support: If the issue persists, contact Google Ads or Meta support team. Learn the necessary steps to resolve the issue.

By following these steps, you can determine if the KPI tracking is working and address any issues if it is not. Then, you can optimize your ads and achieve your campaign goals with WASK.