Top 20 Digital Marketing Management Tools in 2024

• What Are Digital Marketing Management Tools?
  • What Are The Main Tools Of Digital Marketing?
• Social Media Marketing Tools
  • 1. WASK
  • 2. Audiense
  • 3. HootSuite
• Email Marketing Tools
  • 4. HubSpot
  • 5. Moosend
• SEO Tools For Digital Marketing
  • 6. SEMrush
  • 7. Clearscope
  • 8. Ahrefs
• Graphic Creation Tools
  • 9. Creatopy
  • 10. Visme
• Google Tools For Digital Marketing
  • 11. Google Analytics
  • 12. Google Keywords Planner
  • 13. Google Trends
• Influencer Marketing Tools
  • 14. Brandwatch
  • 15. Pitchbox
• Digital Marketing Analytics Tools
  • 16. Supermetrics
  • 17. Funnel.io
• Digital Marketing Reporting Tools
  • 18. Ruler Analytics
  • 19. Agency Analytics
  • 20. DashThis
• What Are The Best Free Digital Marketing Management Tools?

The perfect technological stack can truly help you outpace the competition, even while digital marketing management tools can only aid in the execution of a sound strategy.

There are some technologies available that are fundamental, such as email marketing, web forms, analytics, and customer relationship management (CRM). More specialized marketing management tools include design tools, ad management platforms, and keyword rank trackers.

We’ve identified the following must-have tools for digital marketing to help you grow and every marketer needs in their toolbox in order to advance your marketing approach.

What Are Digital Marketing Management Tools?

Marketing management tools in marketing are extremely important for business and brand owners. These include social media platforms like Instagram and Facebook and analytics tools like Google Analytics. Digital marketing tools allow marketers to launch and test campaigns quickly and efficiently, enabling them to build, test, and measure the performance of their efforts.

What Are The Main Tools Of Digital Marketing?

No matter what your goals are, we’ve put together a thorough list of digital marketing management tools by strategy that can help you, including a few free tools and freemium options for those on a low digital marketing budget.

Digital strategy tools can act as the cornerstone of a potent marketing stack, whether it’s for managing customer connections, attracting prospects, or finding new marketing chances. To get started, look at the categories below:

Social Media Marketing Tools

We have first-hand experience of how social media has become a superior marketing medium for companies today. Social media ad optimization is a great way to generate leads and create professional connections, and it’s also great for getting insightful information about what your customers want.

When handling the many moving pieces of social media “by hand,” burnout is a foregone conclusion. Instead, consider how specialist marketing management tool empowers you to produce more intelligent content and use social media tools to achieve your larger company goals.

1. WASK

WASK is a comprehensive digital marketing management tool that offers advanced features to optimize and analyze your social media campaigns across platforms like Meta and Google. In 2024, it’s emerging as a go-to tool for advertisers who want to get the most out of their social media ad budgets without needing extensive technical knowledge.

With WASK, you can easily manage all your ad accounts from one dashboard, allowing for seamless cross-platform optimization. Its AI-powered features provide expert recommendations to help you optimize your ad strategy, while its automation capabilities ensure your ads are performing at their best.

Whether you’re looking to allocate your budget between campaigns or track the performance metrics of your social media campaigns in real time, WASK simplifies the process.

Key features including:

• Automated Optimization: Let AI optimize your campaigns for better results.
• Cross-Platform Integration: Manage Meta and Google ads in one place.
• In-Depth Analytics: Gain actionable ad insights to enhance your ad performance.
• Team Collaboration: Add your members and work together on your ads with collaboration features

For businesses of all sizes, WASK is the perfect tool to optimize your social media marketing strategy and campaign management in 2024.

2. Audiense

Marketing management tools such as Audiense help firms identify and segment their social media consumers. This makes it everything easier to operate targeted ad campaigns and explore your clients’ personalities. 

Through its analytics and social listening features, Audiense allows users to identify key demographics, behaviors, and interests of their social media followers and potential customers. You’d be surprised at how much information you can learn by using social media posting to look at demographics, personality traits, and other issues.

It integrates seamlessly with Twitter and other platforms to deliver insights on audience trends and interactions. With Audiense, you can create customized campaigns based on detailed audience segmentation.

3. HootSuite

Hootsuite is one of the most popular social media management platforms, enabling businesses to schedule, manage, and analyze their social media posting across multiple networks from a single dashboard. You can join up for Hootsuite for free.

Hootsuite enables team communication and an approval process. You may assign tasks, create a social media calendar, and schedule updates in addition to the main advantage of being able to see all of your comments and mentions in one location.

Whether you’re managing multiple accounts or collaborating with a team, Hootsuite simplifies workflow and offers seamless integration with a wide range of third-party apps. In 2024, Hootsuite remains a go-to tool for marketers looking to streamline their social media efforts.

Email Marketing Tools

Email is arguably the most tried-and-true, scalable marketing channel available to modern organizations’ marketing teams. Therefore, email marketing tools are a crucial component of Internet marketing software for firms of all sizes.

Let’s take a look at the marketing management tool that makes digital marketing easier, helps you analyze your customer data, and puts a significant portion of your marketing operations on autopilot, from list-building and improving deliverability to developing amazing offer campaigns.

4. HubSpot

Recently, HubSpot, a well-known provider of customer relationship management (CRM) and inbound software for marketing unveiled an email marketing solution. HubSpot Email Marketing is integrated with all other HubSpot products, including the free-for-life CRM and hundreds of other well-liked management systems, in addition to being easy to use and having an outstanding deliverability rate.

You can get started right away using the tool’s drag-and-drop email builder, contact lists, free plan with up to 2,000 monthly email sends, and premade layouts.

For several reasons, HubSpot’s Marketing Hub differs from other automation systems. Their concentration on inbound marketing, which includes content and search marketing, is unrivaled, and they also provide the Sales and Service Hubs, which allow your team to collaborate even across departments.

5. Moosend

Moosend is among the most cost-effective and user-friendly digital marketing management tools. For marketing teams who are just beginning to grow their list, it provides a surprisingly effective email solution.

The platform includes simple automation, codeless campaigns, and easy-to-read reporting. Mobile popups, countdown timers on landing pages, and other features are also useful for paid digital marketing tools for clients and small businesses.

SEO Tools For Digital Marketing

There are essential SEO tools for agencies and digital marketing management tools for productivity and keyword research and SEM are important factors to consider.

Anything businesses can do to improve their search visibility is a win as the digital space grows more competitive. Although SEO can be intimidating, especially for new brands, many internet marketing tools can aid in finding search prospects and boost your current search engine efforts.

6. SEMrush

SEMrush is a comprehensive SEO and digital marketing management software that continues to lead the industry in 2024. Known for its advanced keyword research, competitive analysis, and site auditing features, SEMrush provides marketers with the insights needed to boost search engine rankings and drive organic traffic. It’s the most extensively used premium SEO tool in the world, with over 3 million users.

SEMrush is an all-in-one SEO tool that can help you with everything from keyword research to backlink analysis, as well as a variety of other SEO-related tasks such as finding information about your competitors’ ads, advertising analysis tools, site audits, keyword rank tracking, domain comparison, PPC management, and content marketing.

With actionable data and advanced reporting, SEMrush helps you improve your visibility and stay ahead in the competitive world of search marketing.

7. Clearscope

Consider that you wish to optimize your current content and benefit from keyword opportunities. In this situation, Clearscope is a useful marketing management tool.

Because it suggests keywords, headers, and readability to help you write (or improve) high-ranking, well-balanced blog posts, the platform’s advanced editor is extremely useful for content authoring.

Clearscope covers every facet of SEO, whether you’re redesigning your present blogs or creating a new content strategy from scratch.

8. Ahrefs

The industry standard for generating keyword suggestions and ranking possibilities is Ahrefs. It is a powerful SEO toolset that excels in backlink analysis, keyword research, and competitor tracking. It has built a strong reputation for its massive index of live links, helping marketers gain deep insights into their website’s backlink profile and discover new link-building opportunities.

Using Ahrefs’ Site Explorer feature, you can check any URL’s top organic keywords and find out how much traffic a competitor gets for a particular search term. You can also find a website’s top-performing content and backlinking assets.

Whether you’re conducting a site audit or monitoring keyword rankings, Ahrefs remains a go-to tool for SEO professionals in 2024, helping businesses improve their search visibility and outperform competitors.

Graphic Creation Tools

Infographics. Memes. Diagrams and visuals. The UX and design tool list is endless. The foundation of social media marketing and branding in general is visual to the eye. If you don’t have the money for a designer or are running a DIY business, digital marketing management tools like Canva have become the go-to choice for designing eye-catching images.

To keep your ideas fresh, though, there are a few other graphic production tools you should think about.

9. Creatopy

Creatopy is a marketing management tool for producing graphics similar to Canva, except it has a big emphasis on marketing-specific capabilities.

For instance, the platform’s design sets and brand kits make it simple for you to work with other marketers and keep your brand creatives organized. For businesses who manage a large number of clients or social media accounts, this is extremely useful.

Meanwhile, the ability to update the same design across many formats with a single click saves a ton of time and effort (consider desktop banner versus mobile).

10. Visme

Visme’s platform is primarily designed for the creation of data visualizations and presentations.

Because infographics and fresh data are some of the most well-liked forms of content, Visme is ideal for anyone who frequently distributes research on social media platforms like Twitter or LinkedIn.

This marketing management tool allows you to import data from outside sources (such as spreadsheets) in addition to simple visual creation, which simplifies the development of presentations.

Google Tools For Digital Marketing

The majority of you surely know Google as a strong and well-liked search engine, but did you also know that Google has created a ton of tools for owners of internet businesses? Awesome marketing management software are available on Google. They are all also free.

11. Google Analytics

Google Analytics remains important for marketing teams in 2024, providing deep insights into website traffic, user behavior, and campaign performance. With the latest version, GA4, you can track both web and app data, offering a more holistic view of the customer journey.

It is one of the most potent and useful marketing management tools for tracking the visitors to your website. You can monitor a variety of things with Google Analytics, including which of your blog entries have received the most attention, how many of your visitors come back frequently, how long they stay on your website, and much more.

Its powerful integration with Google Ads and other platforms allows seamless tracking of marketing efforts across multiple channels. In 2024, Google Analytics continues to be an indispensable tool for data-driven decision-making and enables you to optimize your marketing campaigns and improve ROI.

12. Google Keywords Planner

Google Keyword Planner is an essential marketing management tool for digital marketers focusing on keyword research and PPC optimization in 2024. This free tool, part of Google Ads, provides valuable insights into keyword search volume, competition, and bid estimates.

Finding the perfect keywords for your company, brand, and website will help you get the ideal customers to your membership business. Finding the right keywords to use in your web copy, blog posts, and metadata is easy with the help of the Keyword Planner.

For anyone looking to optimize their SEO or PPC efforts, Google Keyword Planner remains an important resource for driving effective and targeted search engine marketing.

13. Google Trends

In contrast to the planner, Google Trends shows you how the popularity of particular keywords changes over time, across regions, and in comparison to other keywords. Even predicting and preparing for demand shifts can be done with the use of the technology.

Influencer Marketing Tools

A marketing management tool that assists marketers in locating, interacting with, and negotiating deals with influencers in their specialty is known as an influencer marketing tool such as video marketing tools or social selling tools.

For more information, you can read the article Top Influencer Marketing Tools.

14. Brandwatch

Brandwatch stands out as a leading influencer marketing tool in 2024, known for its advanced social listening and analytics capabilities. You can use it to identify and connect with key influencers by analyzing social media conversations and sentiments around specific topics or industries.

Its powerful data-driven insights allow you to evaluate influencer reach, engagement, and audience demographics, ensuring you partner with the right voices to amplify your campaigns. Its integration with other platforms and its robust reporting features enable you to track the effectiveness of influencer collaborations and measure ROI.

For those seeking to improve their influencer marketing strategies, Brandwatch provides the marketing management tools needed to make informed decisions and drive impactful results.

15. Pitchbox

An outreach and link-building platform for bloggers is called Pitchbox. Brands use it to track down contacts, locate influencers, and send automated follow-up emails and pitches. You can also make data-driven decisions with the aid of the analytics and reporting features.

Digital Marketing Analytics Tools

Working with vast amounts of data is difficult. Your marketing choices must be based on an analysis of the campaign results, digital marketing trends, and market research. There is, however, a more effective approach to “manage” data. It consists of marketing analytics tools. They aggregate, clean up, present your progress graphically, show trends, and make it simple to pinpoint problem areas.

16. Supermetrics

Supermetrics is an ETL solution that allows marketers to transfer data to the reporting tools of their choice. It provides the freedom to transform and store data in the necessary products before transferring it to another marketing management tool that presents the data in an aesthetically acceptable manner.

Supermetrics is a technology that marketers use to transfer data to storage systems, spreadsheets, data visualization tools, etc. Supermetrics may not be the most user-friendly tool, but they nevertheless provide a wealth of resources, including client success stories, data security, a portfolio of templates, a support portal, a blog, a podcast, and webinars.

17. Funnel.io

A marketing management tool for gathering, analyzing, and tracking marketing data is funnel.io. It automatically collects the data you require, freeing marketers from manual reporting.

Cross-channel reporting is done by Funnel.io, which highlights the effectiveness of each platform and the customer journey across analytics, customer relationship management (CRM), and advertising. The application also emphasizes data visualization, which is easily customizable within the tool itself.

Digital Marketing Reporting Tools

For you to successfully expand your business and ROI, measuring your marketing is essential. Using the best digital marketing automation tools and reporting is the obvious way to begin evaluating your marketing. It might be difficult to determine which platforms you need to use to gauge your marketing efficiency because there are so many possibilities accessible.

18. Ruler Analytics

Ruler is the marketing management tool you’ve been seeking if you need a reporting solution to show how your marketing affects income. We may come out as biased, but bear with us.

Ruler is a marketing attribution solution that helps you understand your marketing ROI by aligning your leads and revenue data. It functions by monitoring each user throughout numerous sessions, traffic sources, keywords, and more.

19. Agency Analytics

We include AgencyAnalytics on our list of the most widely used marketing reporting tools. AgencyAnalytics, which was primarily created tools for digital marketing agency and marketing consultants, enables you to track your key performance indicators, integrate data from various sources, and create and share reports with your teams, executives, and/or clients.

20. DashThis

DashThis is a user-friendly reporting tool that consolidates data from multiple digital marketing platforms, such as Google Ads, Facebook, and Instagram. It enables marketers to build visual dashboards that present performance metrics in a clear, concise format.

DashThis offers pre-set templates for different reporting needs, making it a popular choice for agencies and businesses looking to automate and simplify their reporting process.

What Are The Best Free Digital Marketing Management Tools?

Digital marketing management tools are always changing so there are some of the best digital marketing tools for small businesses and brands that you can use. For instance, WASK is a marketing management tool that enables you to reach more customers by analyzing and optimizing your Meta and Google ads through a single platform with smart features.

By incorporating a variety of channels into your WASK account, you can manage flexible digital marketing. You can gather all the information you require in one location and begin smart marketing management tools immediately.