Determining the Best Placement for Your Brand

 

While many opt for automated ad placements for the sake of time and lack of complexity, there is value in manually choosing your ad placements for several reasons.

Not only will it give you autonomy and total control over where your ads are placed but it allows you to target more niche, specific audiences so that YOU can get the most out of your ad spend.

 

What are Facebook Ad Placements?

At its most basic, Facebook Ad Placements are simply placements with which Facebook can show your ads. With several placement verticals and numerous networking platforms, your ads have an expedient amount of opportunities to be seen.

In short, dependent upon your goals, objectives, and preferences, your ads can show up on Facebook, Messenger, Instagram, and other Audience Networks. Moreover, depending on the platform that your ad shows, it can be placed on a vertical feed, marketplace, explore page, inbox, search bars, or sidebars of any given network.

 

A summary of placement categories can be seen here:

  • Social Feeds
  • Social Stories
  • Video Streams
  • Search Bars
  • Inboxes
  • In-App Sidebars
  • In-Article Audience Networks
  • Marketplaces
  • Explore Pages

It’s worth noting that if you opt for a manual Facebook placement strategy, you should consider including all three distinctions when it comes to mobile, desktop, or both. If you don’t choose all three distinctions, not all placements will be available to choose from.

So, now that you know what Facebook Ad Placements are, how do you determine what placement, or placements, are best for your brand?

Choosing the Best Ad Placement for YOU

Choosing the best ad placement for your brand may require some digging. In other words, without trying different ad placements, how are you going to know which one works best? You need to gather data before committing to a concrete game plan.

Sure, you can go based on other brands’ use-cases, however, you need to remind yourself that your brand is unique from the rest and may require an entirely different strategy.

 

So, in short, step one requires trial and error.

Second, you need to consider your business goals and objectives when running ads. Are you trying to build brand awareness, improve conversions, or generate new leads? Depending on your goal will largely dictate what placements you choose.

Lastly, do your research! There’s an abundance of information out there on what ad placements work best for what campaigns. This won’t only assist in your initial trial & error phase but will educate you on what to expect in the future.

Over time, you’ll learn what works best for you…

 

In Summary

While it may be tempting to take the lazy route and opt for automatic ad placements, it’s important to realize the value of running manual ad placements. As discussed, not only does it give you autonomy and control over your business but it provides important, valuable data that you can use in the long run.

Deciding to opt for automatic ad placements is suitable for some, however, in most cases, it’s simply a missed opportunity.

By optimizing your ads through content, copy, budget, targeting, and ad placement, you give your brand the best chance at success, whatever your goals may be.

Deciding to opt for automatic ad placements is suitable for some, however, in most cases, it’s simply a missed opportunity. You can reach the success by optimizing your ads through content, copy, budget, targeting, and ad placement.

You can easily make the best ad placement that suits you with the best ad placements that Wask offers. You give your brand the best chance at success, whatever your goals may be. Now sign up for free to Wask and enjoy running and managing ads from a single screen!

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