Facebook offers a variety of ad placement options for advertisers to increase ad impressions. But it should be noted that each ad placement requires different ad image sizes. In this blog article, we compiled all ad image sizes required for each placement options on Facebook and Instagram Ads. You can create your ad sizes in a new layout by taking this guide as a guide;

Here is 2021 Facebook Ads Image Size Guide:

 

1- Facebook Feed

You can display your product, service or brand by advertising on the Facebook Feed page. Ad models and sizes that you can publish in Feed:

Image Ad size:

  • File Type: JPG or PNG
  • Aspect Ratio: 1.91:1 to 1:1
  • Resolution: At least 1080 x 1080 pixels

Video ad size:

  • File Type: MP4, MOV or GIF
  • Aspect Ratio: 1:1 (for site or mobile) or 4:5 (for mobile only)
  • Resolution: At least 1080 x 1080 pixels

Carousel Ad size:

  • Image File Type: JPG or PNG
  • Video File Type: MP4, MOV or GIF
  • Aspect Ratio: 1:1
  • Resolution: At least 1080 x 1080 pixels
  • Number of Rotating Cards: 2 to 10

Collection Ad Size:

  • Image Type: JPG or PNG
  • Video File Type: MP4, MOV or GIF
  • Aspect Ratio: 1:1
  • Resolution: At least 1080 x 1080 pixels

 

2- The Right Column of Facebook

You can showcase your product, service or brand using the visual format in the Right Column of Facebook.

Image Ad size:

  • File Type: JPG or PNG
  • Aspect ratio: 1:1
  • Resolution: At least 1080 x 1080 pixels

Carousel Ad size:

  • Image File Type: JPG or PNG
  • Video File Type: MP4, MOV or GIF
  • Aspect ratio: 1:1
  • Resolution: At least 1080 x 1080 pixels
  • Number of Rotating Cards: 2 to 10

3- Facebook Instant Articles

You can showcase your product, service or brand using the visual format in Facebook Instant Articles.

Image Ad size:

  • File Type: JPG or PNG
  • Aspect ratio: 1.91:1 to 1:1
  • Resolution: At least 1080 x 1080 pixels

Carousel Ad size:

  • Image File Type: JPG or PNG
  • Video File Type: MP4, MOV or GIF
  • Aspect ratio: 1:1
  • Resolution: At least 1080 x 1080 pixels
  • Number of Rotating Cards: 2 to 10

Or show the unique features of a product by adding motion and sound to quickly attract people’s attention with a video format in Facebook Instant Articles, and you can tell your brand story.

Video Ad size:

  • File Type: MP4, MOV or GIF
  • Aspect ratio: 16:9

4- Facebook In-Stream Video

Facebook In-Stream Video feature allows you to post video or visual ads to people watching videos from well-known publishers and digital-focused content producers on Facebook.

Image Ad size:

  • File Type: JPG or PNG
  • Aspect ratio: 1.91:1 to 1:1
  • Resolution: At least 1080 x 1080 pixels

Video Ad size:

  • File Type: MP4, MOV or GIF
  • Aspect ratio: 16:9 or 1:1
  • Resolution: At least 1080 x 1080 pixels

Carousel Ad size:

  • Image File Type: JPG or PNG
  • Video File Type: MP4, MOV or GIF
  • Aspect ratio: 1:1
  • Resolution: At least 1080 x 1080 pixels
  • Number of Rotating Cards: 2 to 10

Collection Ad Size:

  • Image Type: JPG or PNG
  • Video File Type: MP4, MOV or GIF
  • Visual Aspect Ratio: 1.91:1 to 1:1
  • Video Aspect Ratio: 1.91:1 to 1:1
  • Resolution: At least 1080 x 1080 pixels

5- Facebook Marketplace

Facebook Marketplace makes it easy for you to discover, buy or sell products posted in your community or from around the world.

Image Ad size:

  • File Type: JPG or PNG
  • Aspect ratio: 1:1
  • Resolution: At least 1080 x 1080 pixels

Video Ad size:

  • File Type: MP4, MOV or GIF
  • Aspect ratio: 4:5
  • Resolution: At least 1080 x 1080 pixels

Carousel Ad size:

  • Image File Type: JPG or PNG
  • Video File Type: MP4, MOV or GIF
  • Aspect ratio: 1:1
  • Resolution: At least 1080 x 1080 pixels
  • Number of Rotating Cards: 2 to 10

6- Facebook Stories

Facebook Stories can bring life to your business in an immersive format with the option to add stickers, emoticon icons and other creative elements.

Image Ad size:

  • File Type: JPG or PNG
  • Aspect ratio: 9:16
  • Resolution: At least 1080 x 1080 pixels

Video Ad Size:

  • File Type: MP4, MOV or GIF
  • Aspect ratio: 9:16
  • Resolution: At least 1080 x 1080 pixels

Carousel Advertising Size:

  • Image File Type: JPG or PNG
  • Recommended Aspect Ratio: 1:1
  • Recommended Resolution: At least 1080 x 1080 pixels
  • Number of Rotating Cards: 3

7- Facebook Search Results

Facebook Search Results access to target groups ready to explore and it helps to establish steps for establishing a connection with them.

Image Ad size:

  • File Type: JPG or PNG
  • Aspect ratio: 1.91:1 to 1:1
  • Resolution: At least 1080 x 1080 pixels

Video Ad Size:

  • File Type: MP4, MOV or GIF
  • Aspect ratio: 4:5
  • Resolution: At least 1080 x 1080 pixels

Carousel Ad size:

  • Image File Type: JPG or PNG
  • Video File Type: MP4, MOV or GIF
  • Aspect ratio: 1:1
  • Resolution: At least 1080 x 1080 pixels
  • Number of Rotating Cards: 2 to 10

8- Instagram Stories

Instagram Stories can bring life to your business in an immersive format with the option to add stickers, emoticon icons and other creative elements.

Image Ad sizes:

  • Image File Type: JPG or PNG
  • Aspect ratio: 9:16
  • Resolution: At least 1080 x 1080 pixels

Video Ad size:

  • File Type: MP4, MOV or GIF
  • Aspect Ratio: 9:16
  • Resolution: At least 1080 x 1080 pixels

Carousel Ad size:

  • Image File Type: JPG or PNG
  • Video File Type: MP4, MOV or GIF
  • Aspect ratio: 1:1
  • Resolution: At least 1080 x 1920 pixels
  • Number of Rotating Cards: 2 to 10

Collection Ad size:

  • Image Type: JPG or PNG
  • Video File Type: MP4, MOV or GIF
  • Aspect ratio: 1.91:1 to 1:1
  • Resolution: At least 1080 x 1080 pixels

9- Instagram Feed

Instagram Feed constantly updates the list of photos and videos that appear when you open the Instagram application.

Image Ad Size: 

  • Image File Type: JPG or PNG
  • Aspect ratio: 1:1
  • Resolution: At least 1080 x 1080 pixels

Video Ad size: 

  • File Type: MP4, MOV or GIF
  • Aspect Ratio: 4:5
  • Resolution: At least 1080 x 1080 pixels

Carousel Ad size:

  • Image File Type: JPG or PNG
  • Video File Type: MP4, MOV or GIF
  • Aspect ratio: 1:1
  • Resolution: At least 1080 x 1080 pixels

Collection Ad size:

  • Image File Type: JPG or PNG
  • Video File Type: MP4, MOV or GIF
  • Aspect ratio: 1.91:1 to 1:1
  • Resolution: At least 1080 x 1080 pixels

10- Instagram Explore

Instagram Explore is an exploration area where Instagram collects platform-wide content based on a specific person’s interests.

Image Ad Size:

  • Image File Type: JPG or PNG
  • Aspect ratio: 9:16
  • Resolution: At least 1080 x 1080 pixels

Video Ad Size:

  • File Type: MP4, MOV or GIF
  • Aspect Ratio: 4:5
  • Resolution: At least 1080 x 1080 pixels

11- Instagram Reels

Reels ads provide an immersive opportunity designed for mobile to access target audiences who interact with entertainment content that is relevant to their interests and has a high intention to purchase.

Video Ad Size:

  • File Type: MP4, MOV
  • Aspect Ratio: 9:16
  • Resolution: At least 500 x 888 pixels

Don’t be intimidated by these changes, Wask’s design tool is ready for this arrengments. Using the Design Tool, you can easily design your Facebook and Instagram ad images on renewed sizes, easily publish the ad images you have created from a single screen and manage the ads you have posted. Sign up to Wask now and start managing your digital ads in a professional way!

 

 

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