The terms of the digital world can be too much, can be incomprehensible, especially for beginners. They sometimes become buzzwords and you end up hearing them 10 times a day. It is easy to get lost in the jargon, considering that new terms are coming up all the time. Here, we have explained 7 concepts that we think will be useful for you.

  1. Burn Rate

Burn rate is the term to describe how fast a company spends money. This rate shows us how much money the company used before it is started to generate revenue.

It is an important rate for all businesses, even for a small business but the burn rate is crucial for start-ups because it tells how much time they have before they can make a profit. And sometimes they need to hurry up.

  1. Gross Margin and Profit Margin

The Gross Profit Margin refers to the income a company holds after paying all direct costs. It is usually expressed as a percentage. It can be expressed as the rate of profitability.

Profit Margin shows what percentages of sales have turned into profits.

  1. Inbound Marketing

Inbound marketing is a specific marketing process that allows you to attract and delight potential customers to grow your business. It uses tools such as content marketing, blogs, events, search engine optimization and social media. To understand inbound marketing more clearly, it is necessary to know the five basic principles of inbound marketing which are traffic drive, conversion, marketing automation, loyalty and analysis.

  1. Search Engine Optimization

In simple terms, it allows you to increase your site’s visibility for relevant searches. The higher your page’s visibility in search results, the more likely it is to garner attention and attract potential customers to the business.

Search engines like Google and Bing use an algorithm to determine which pages to show for any given query. These algorithms are extremely complex. However, there are three basic metrics that search engines evaluate to determine the quality of a site and how it should rank. These are; links, content and page structure. The search engine optimization process involves optimizing each of these key components of search engine algorithms to rank higher in search results.

  1. Customer Journey

It is a process that allows the company to understand the experience a customer goes through from they begin to consider a purchase to buying. It follows seven steps: Know > Like > Trust > Try > Buy > Repeat > Refer.

  1. Search Retargeting

Search retargeting is when you serve display ads to users based on their keyword search behavior. Campaigns are created on the words you specify or related to your business. For example, if you are a flower retailer, you may want to serve display ads to people searching for lilies in a vase.

  1. Sustainability

Consumers spend a lot of time trying to find what they are looking for on the internet. This causes web servers and devices to consume more electricity. Most of this electricity is generated from non-renewable sources. For this reason, keyword optimization is very important for a sustainable web design.

Finally, it is not important what you do not know yet. It is about the attitude to discover new grounds. Also, it is logical to get help in areas you do not know yet, especially from professionals. Digital marketing and more specifically digital ads could be one of those areas. Digital ads are getting more important every day, even though you have no clue about it or a beginner at it. In this case, you can hugely benefit from a professional tool like WASK, an AI-based ads platform that handles the digital ads for you.

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