Google offers various ad placement options for advertisers to increase their ad impressions. But each ad placement has a different size, and it is necessary to pay attention to this. In this blog that will guide you in your digital ad management, we compiled all Google’s new ad sizes and which size you need for which ad model.

Here is Google Ad Sizes Explained 2021 Guide

 

1- Google Display Ads

It helps you reach users with targeted Display ads while users are browsing their favorite websites, showing YouTube videos to friends, checking Gmail accounts, or using mobile devices and apps.

Image ads:

  • 300 x 100
  • 750 x 300
  • 750 x 200
  • 750 x 100
  • 950 x 90
  • 88 x 31
  • 220 x 90
  • 300 x 31
  • 980 x 90
  • 240 x 133
  • 200 x 446
  • 292 x 30
  • 960 x 90
  • 970 x 66
  • 300 x 57
  • 120 x 60
  • 320 x 400
  • 600 x 314
  • 468 x 60
  • 728 x 90
  • 250 x 250
  • 200 x 200
  • 336 x 280
  • 300 x 250
  • 120 x 600
  • 160 x 600
  • 320 x 50
  • 320 x 100
  • 300 x 50
  • 425 x 600
  • 300 x 600
  • 970 x 90
  • 240 x 400
  • 980 x 120
  • 930 x 180
  • 250 x 360
  • 580 x 400
  • 300 x 1050
  • 480 x 320
  • 320 x 480
  • 768 x 1024
  • 1024 x 768
  • 480 x 32
  • 1024 x 90
  • 970 x 250
  • 375 x 50
  • 414 x 736
  • 736 x 414

Responsive Display Ad:

The size, appearance and formats of these ads are automatically adjusted to fit in almost any ad space. Elements are adapted to maximize performance.

 

Image size:

  • 1.91:1, minimum 600 x 314
  • 1:1, minimum 300 x 300

 

Logo: 

  • 1:1, minimum 128 x 128
  • 4:1, minimum 512 x 128

 

2- Google App Ads

It allows users to install your app directly from your ad. Depending on where your ad is displayed, original content may be added, removed, or changed during the ad serving process.

App Install Ad:

These sizes are intended for Display ads that appear in applications. It should not be confused with the “Installation targeted application advertisement” used in application campaigns.

  • 1.91:1, minimum 600 x 314

Image App install Ad:

These sizes are intended for Display ads that appear in applications. It should not be confused with the “Installation targeted application advertisement” used in application campaigns.

  • 468 x 60
  • 728 x 90
  • 250 x 250
  • 200 x 200
  • 336 x 280
  • 300 x 250
  • 120 x 600
  • 160 x 600
  • 320 x 50
  • 320 x 100
  • 300 x 50
  • 425 x 600
  • 300 x 600
  • 970 x 90
  • 240 x 400
  • 980 x 120
  • 930 x 180
  • 250 x 360
  • 580 x 400
  • 300 x 1050
  • 480 x 320
  • 320 x 480
  • 768 x 1024
  • 1024 x 768
  • 480 x 32
  • 1024 x 90
  • 970 x 250
  • 375 x 50
  • 414 x 736
  • 736 x 414

App ad for Installs:

These sizes are intended for Application ads created for App campaigns

  • 1.91:1, minimum 600 x 314
  • 320 x 50
  • 320 x 100
  • 468 x 60
  • 728 x 90
  • 200 x 200
  • 336 x 280
  • 300 x 250
  • 120 x 600
  • 160 x 600
  • 300 x 600
  • 970 x 90
  • 980 x 120
  • 930 x 180
  • 250 x 360
  • 580 x 400
  • 240 x 400
  • 425 x 600
  • 300 x 1050
  • 480 x 320
  • 480 x 32
  • 768 x 1024
  • 1024 x 90
  • 1024 x 768
  • 300 x 50
  • 320 x 480
  • 970 x 250
  • 375 x 50
  • 414 x 736
  • 736 x 414
  • 250 x 250

 

App ad for engagement:

These sizes are intended for Application ads created for Application campaigns:

  • 300 x 250
  • 320 x 50
  • 320 x 480
  • 480 x 320
  • 1200 x 628

 

3- Google Video Ads

It helps you reach users while browsing websites, watching YouTube videos, checking their emails on Gmail accounts, or using mobile devices and applications.

In-stream TrueView, Bumper video ad, non-skip video ad (banner):

  • 300 x 60

Non-broadcast ads (log 

  • all images with an aspect ratio of 1:1 between 1×1 and 1024×1024

 

4- Google Local Ads

It adapts to the look and style of your site or application, giving your visitors a better user experience.

Image:

  • 1.91:1, minimum 600 x 314
  • 1:1, minimum 314 x 314

Logo:

  • 1:1, minimum 116 x 116

5- Google Discovery Ads

It is a visual advertising format that is published in the YouTube homepage feed and also in G-Mail.

Discovery ad (image)

  • 1.91:1, minimum 600 x 314
  • 1:1, minimum 300 x 300

Discovery ad (logo)

  • 1:1, minimum 128 x 128

Discovery Carousel ad (image)

  • 1.91:1, minimum 600 x 314

Discovery Carousel ad (frame image)

  • 1:1, minimum 300 x 300

Discovery Carousel ad (logo)

  • 1:1, minimum 128 x 128

Gmail image ad (image)

  • all pictures between 00 x 650 and 300 x 1,000

Gmail image ad (logo)

  • 144 x 144

Gmail ad (image)

  • 1.91:1, minimum 600 x 314
  • 1:1, minimum 300 x 300

Gmail ad (logo)

  • 1:1, minimum 144 x 144

Gmail ad (title)

  • Between proportions from 3:1 to 5:1 with a minimum size of 300 x 100

Gmail ad (catalog image)

  • 1:1, minimum 300 x 300

 

6- Image extensions

It allows advertisers to upload rich and relevant images to complement existing text ads.

  • 1.91:1, minimum 600 x 314
  • 1:1, minimum 300 x 300

Wask’s design tool is an excellent opportunity for this arrangements. Using the Design Tool, you can create your Google ad images in updated sizes and with many details (background, emojies, etc.) you can easily design, publish the ad images you create from a single screen and easily manage the ads you publish. Sign up for Wask now and start managing your digital ads in a professional way!

 

 

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