Facebook Catalog Creation and Its Importance
Thanks to the product information flow, this process, in which you can automatically associate your products with the catalog, offers you great convenience. Catalog types are major products, hotels, flights, destinations, dynamic ads, real estate, loop, collection, ad types, product tagging for Facebook pages, and it is also possible to add a new catalog by you. In the process of creating an effective Facebook catalog, first of all, if you are using an e-commerce infrastructure, you can start by downloading the file in which your products are available and the file URL they share with you. If you do not use e-commerce infrastructure, you can also request a product file containing your products from the IT department staff. All the data about your various products according to what your brand and industry are; For example, for the real estate sector, detailed data such as house advertisement code, advertisement name, visual URL used in advertisement, advertisement address, province, district and similar region information, country and postal code to which the advertisement is attached must be entered. These are mandatory fields for catalogs.
Facebook Catalog Ads Get You Your Goals
After the first step has been created for the catalog, the installation process will be required. After you prepare your file, you will choose which type of catalog you will create with the “create catalog” button that appears when you click on the product catalogs by selecting the all tools section in Facebook Business Manager.
While providing these important steps, which we have mentioned in general terms, you will be able to easily see which other steps you need to take. You will be able to maximize your potential with Facebook catalog ads that will create this attraction center. Thanks to dynamic ads, much more successful targeting can be achieved with the business or directly with the products. Thanks to the ads containing collections, your products are presented with a successful user experience.
Key Features of Creating Facebook Product Catalog
Second, the data stream is a file that contains different information about the products you will use in the advertising content you will create. For example, with this data, a hotel operator can easily share images, prices, discounts and similar details about their rooms.
The last one is the product set. It is the grouping of the products in the catalog. If you create a product set, you can filter your products according to the values you add in the flow. With product sets, you will have more control over specific products shown in your ads from within your catalog. You will get the most beneficial return thanks to the Facebook product catalog, which enables you to market your products with prestige.
Create Facebook Catalogue Sales Campaign
To get ads from the catalogs you have created on Facebook, you must use the catalog sales ads. Let’s look at how to prepare a catalog sales ad campaign.
Then, we determine the name and budget of the Campaign like in other advertising campaigns. Let’s move on to the ad set.
Determine the target audience.
All the next steps are the same as creating other ad campaigns.