What is remarketing?
Remarketing is a digital marketing technique that allows us to reach people who have visited our website in the past through ads. That is, you can consider the syllable “re” as a return. Therefore, remarketing campaigns are optimized to reach people who have visited our website or downloaded our application. In other words, it returns previous visitors to your site. So this is the goal, to get those who abandoned your website to come back: for example, to buy a product that they did not buy the first time they visited your website. How to run a remarketing campaign on Facebook step by step. Like any ad on Facebook or Instagram, it is very important to design a clear marketing strategy.
Ware you waiting for to publish your first remarketing ad on Facebook?
How to run a remarketing campaign on Facebook step by step.
Like any ad on Facebook or Instagram, it is very important to design a clear marketing strategy.
What are you waiting for to publish your first remarketing ad on Facebook?
➡️ Have your Facebook list ready.
First of all, you must have a Facebook fan page. Then, you must configure the currency, time zone and all the information that is requested.
➡️ Install Facebook Pixel.
When you insert the Facebook pixel, you can measure events and conversions. Don’t think this is the only thing you can do with it, it allows you to monitor events and conversions and also helps to create a personalized audience. A crucial aspect for your first remarketing ad.
➡️ Create your custom audience.
This step is key but simple. Once you have a Facebook page, in the business manager go to “Audiences” and choose the option “Create a custom audience”. Here you can choose the source of the visits received according to the needs of your ad. For example, if you want to collect data and information about the users who visited your site, you will select “Website”.
➡️ Create your Facebook remarketing ad.
Once you’ve created and saved your custom audience, it’s time to create your campaign. Click “Create Ad” to start your remarketing ad, which is typically targeted for traffic, reach, or conversions. The rest of the process is the same as a standard ad. That is: name your campaign, choose a location (mobile, desktop, Instagram Stories), settings or if you want an existing post or create one.
The difference lies in how you choose the audience that will receive the ad.
You will need to choose the “Custom Audience” option created in the previous step.