Writing effective ad text requires creativity. A well-crafted ad copies means better ad performance. Our job would have been much easier if creativity alone was enough, but unfortunately, it’s not enough. There are also various tricks to writing ad copies, and the performance of ads prepared by paying attention to these points is higher. So, how to write advertising copies that will perform best?
An ad text that will perform effectively must be engaging, catchy and convincing. Although what needs to be done for this may seem simple, writing Ad text with good knowledge and solid fiction will always be a healthier step. Advice for your ad copy:
- It should be short and concise.
- You should be interesting, curious, and be able to capture your target audience.
- To be effective, you must know your brand well and analyze it well.
- You must use clear call-to-action (CTA) phrases.
- You must add popular keywords.
After these steps, it becomes a little more difficult to prepare ad copies because ad copies are an element of importance in detail. So how to prepare an ad copy?
1- Decide where the ad will run
Where will your ad run? Deciding where to run your ad will shape the way you write your ad copy. How many words should be written, how large the font size should be, and options such as images, graphics, or videos will also vary depending on the platforms you advertise on. Therefore, it is very important to choose the platform where you will advertise. On Facebook or another online advertising channel, your copy will be limited to one sentence. This purpose, the short and concise copy you will write should always be your priority.
2- Organize the Ad according to your target audience
Which audience are you targeting? If you adapt your ad to people who are really interested, you will get better results. Use appropriate language and references to the demographic that is the target of your product or service. Talking to people with the potential to be loyal customers in close and intimate language will help you gain their trust.
3- Write a remarkable title to the ad
A remarkable title is a must for an ad. Your first and only chance to get consumers to read it is that your title is remarkable. When a title that is unclear, difficult to understand, or uninteresting is used, most consumers tend to skip the ad immediately. For this reason, you should make sure that your title, which will meet your target audience first in your ad, is in a structure that will attract attention.
4- Dig deep into the Ad and think
Consumers are tired of seeing similar questions and reading articles every day. Therefore, you need to dig a little deeper into your ad to get your target audience’s attention. Find a rhetorical way for consumers to learn what they need rather than direct your question clearly.
5- Use a hyperlink to continue reading
The next line from your ad title may be your only chance to make a solid impression. If you include content linked to your title in the copy, it will allow consumers to focus on the topic. Every word you use is important. Placing hyperlinks in your ad copy makes your ads look much more engaging without boring your audience.
6- Create a feeling of desire for your product
The use of hyperlinks also creates a chance to create a strong sense of desire for your product. Creating an ad copy for the feelings and needs of your target audience is very important so you should make your consumers feel that their needs and feelings will be met if they take the desired action.
7- Tell your customers how to reach the product
Finally, you need to write a powerful call-to-action stating exactly what your target audience should do. You should tell them why and how they can buy your product; prepare an end that will make it easier for them to contact you. With all this, your ad copy is ready to provide the best performance! Now you can run your ad using this ad copy of Wask, check your analysis, and save budget and time. Sign up from here to discover Wask’s user-friendly interface!