Local services ads are a type of advertising that appeals to local service businesses, helping them better connect with deciders and gather leads. Google local service ads are displayed at the top of SERPs in card format, easily attracting the attention of users who see the ad. So, who can benefit from this service offered by Google? Google has listed the following professional groups that can participate in local service ads;

  • Air Duct Cleaner
  • Device Repair Service
  • Auto Glass Service
  • Auto Service Technician
  • Carpet cleaner
  • Electricians
  • Event Planner
  • Garage Door Professional
  • Repair
  • Home Improvement Specialist
  • Cleaning
  • HVAC
  • Junk Removal Provider
  • Lawn Care Provider
  • Locksmiths
  • Β Carrying
  • Painter
  • Pest Control Technician
  • Pet Care Provider
  • Pet Maintainer
  • Photo
  • Plumbers
  • Roadside Assistance Service
  • Roofer
  • Tree Service Provider
  • Tutor
  • Upholstery Cleaner
  • Water Damage Service Provider
  • Window Cleaner
  • Window Service Provider

They are required to serve in a specific category and location, as seen in this list, where Google lists professional groups that can benefit from local service ads. The services that businesses want to advertise include a list of potential services for each business category (for example, “shower installation”) can identify by selecting. When users search for phrases related to these services, ads provided by businesses begin to show. For operators serving in a specific location, they must adjust their service zones by selecting the geographic areas (cities, counties, neighborhoods) where they want their ads to appear. The business that advertises Google Local Services is shown at the top of Google search results when users search for services offered by their business in the regions of their choice. Potential customers can call businesses by clicking on their ads. In addition, users can book directly through the ads of businesses. Businesses receive notifications in the Local Services Ads app via an email when a customer reaches them. After that point, it is up to businesses to convert leads to paying customers.

By using local service ads, businesses can appear at the top of Google, connect with potential customers who are looking for and most likely to book the services they offer, communicate with customers at any time using the mobile app, or pay only for service requests related to their business and the services they offer. Using Wask, you can adjust your location services settings and publish your ads only to people in your designated location.

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