Google Ads Search Terms Report

• What Is the Search Terms Report?
  • Why Is Search Terms Report Important?
• Using Search Term Report to Find Positive Keyword Ideas
• Manage Your Keywords Based on Search Terms Report
• Benefits of Using Search Term Reports in Google Ads

The Google Ads Search Terms Report is a valuable tool that helps advertisers analyze the actual search queries that trigger their ads. Unlike the Google Ads Keyword Report, which focuses on the keywords you bid on, the Search Query Report reveals what users are actually searching for before clicking on your ad.

By using the Google Keywords Report, businesses can refine their keyword strategy by identifying high-performing search terms and filtering out irrelevant queries through negative keywords. This process improves ad relevance, Quality Score, and conversion rates while reducing wasted ad spend.

A well-optimized Keyword Search Report provides deeper insights into user intent, helping advertisers fine-tune their campaigns for better targeting. In this guide, we’ll explore how to access and interpret the Google Search Term Report, why keyword reporting is essential for PPC success, and best practices for using Keyword Reports to maximize ad performance.

What Is the Search Terms Report?

A search term report is a useful feature provided to you in Google Ads Manager. It’s a tool that allows you to better plan your keyword strategy, improve targeting, and review relevant keyword searches that your audience enters into the search engine that triggered your ad to show.

Why Is Search Terms Report Important?

All of the words entered into the Search Network directly affect advertising campaigns. Each word has a search volume, which is one of the main factors that make campaigns more searchable and clickable. Understanding how to interpret a Google keyword report is crucial for advertisers looking to optimize their campaigns effectively. This process allows businesses to review search trends, adjust bids, and improve overall ad performance. You can do this by using a Google Ads search term report to refine and optimize your keyword strategy.

Using Search Term Report to Find Positive Keyword Ideas

The most effective and efficient way to discover both negative and positive keywords is through the search query in Google’s search keyword report. This detailed report provides valuable data that helps advertisers filter out irrelevant searches and identify high-converting keywords.

Also you can use WASK free keyword research tool to find more keywords.

Simply put, the search terms report shows you in real-time the relevant keywords that were actually used and that triggered your ad to show. Just sort the report by impressions, click-through rates, or conversion rates and scan the list.

If you see keywords that you’d definitely like to continue ranking for, take that as a positive keyword. However, if you come across keywords that trigger your ad, but wish they didn’t, consider those negative keywords.

Once you’ve discovered negative keywords and positive keyword ideas, all you need to do is apply them to your ad text. Not only will this save you a ton of money, but it will also encourage more profits, more visibility, and higher-quality viewers.

Manage Your Keywords Based on Search Terms Report

Before we continue, below is a step-by-step instruction on how to use the Google search terms report and start finding positive and negative keyword ideas. View data for your search terms by following the step-by-step guide below.

1. Log in to the account you’ve created in Google Ads.
2. You will see the “Keywords” on the left of the page, click on it.
3. In this section, you will see the “Negative Keywords” tab, click on the “Keywords” section right next to it.

Once you’ve followed these steps, you can use, save, and download your report for optimization as desired. Or, if you want to view periodically, adjust the dates and modify your report. Now all that’s left is to start implementing the positive and negative keywords you’ve discovered so you can start showing your ad to your desired audience.

Benefits of Using Search Term Reports in Google Ads

Every advertising campaign you run using the Google advertising platform, and especially PPC marketing campaigns, has a direct impact on ROI by being triggered by keywords. The success of an advertising campaign depends on these and similar factors. It is also a way to deliver advertising campaigns to the right target audience.

It will definitely help if you direct the advertising budget to the right place, but the budget is not the only benefit. You lay the foundation for a user-friendly system. Because by taking advantage of the search terms report, you will speed up and facilitate the search experiences of your customers and potential customers. After this experience, it is also easier for you to get new content ideas for your campaigns.