Facebook target audience:
One of the biggest advantages of advertising on Facebook is the ability to identify and target ads to a specific audience. But while the possibility exists, many marketers are still trying to reach the right group of users who would convert. If you’re one of them, read on to learn how to connect with your target audience and turn them into customers.
How to reach your target audience on Facebook
Once you know who you should reach on Facebook, you’ll likely start wondering how to reach the right audience with your content.
There are several ways to do this – for both ads and content.
Reach your audience with Facebook Ads
If you run ads on Facebook, you can reach your target audience using Facebook’s advanced targeting options. They will help you segment your followers and make sure your content is delivered to the most convertible users.
Here are options you can use to group your audience into specific niches:
• Location – chances are there is at least one region where you want your Facebook ads to appear.
• Demographic data – Your products or services are designed with a specific customer in mind. Demographic-based ad targeting enables you to reach users similar to your customers, increasing your chances of conversion.
• Interests and behaviors – These variables are especially important today, when 71% of consumers prefer personalized advertising on social media. In addition, ads tailored to user interests achieve almost 2 times higher click-through rate compared to non-personalized ads, which is why targeting based on interests and behavior is so important.
Here’s a breakdown of all the interests and types of behavior you can use for targeting:
Interests: business and industry, entertainment, family and relationships, fitness and wellness, food and drink, hobbies and activities, shopping and fashion, outdoor sports and tourism, technology.
Behaviors: Automotive, Business-Business, Charitable Donations, Digital Business, Expats, Finance, Occupational Role, Media, Mobile Device User, Purchasing Behavior (e.g., Business Purchases or Subscription Services), Travel, Housing Profiles, Seasonality and Events.
•Custom Audiences – You can use Facebook Custom Audiences to redirect users based on their email address, phone number, and Facebook or website ID, app, and content activity. We will discuss this in more detail below.
• Lookalike Audiences – similar audiences are created by Facebook based on the characteristics of the current audience, including demographics, interests and behavior. Creating Similar Audiences that convert can be much easier if you have clearly defined, data-driven audience persona.
TIP: Proper targeting can improve Facebook’s relevance rating, which can lower your total advertising cost. So it’s important to take the time to conduct audience analysis and fine-tune your targeting strategy – it will save you money in the long run!