Google Ads is an advertising system that works with the logic that Google prepares for businesses online and you pay the fee you choose according to your budget when you click on your ads. Thanks to this system, it is a service where you can decide where people who will see the ad you have prepared live, the time zone where they can see your ad, and the main characteristics of your audience that you want to see your ad.
Google has advertising models such as search network models, Display Network, shopping ads, and video ads. To use Google ads, you must first have a Gmail account. Through the system, you must create your ads related to your products or services by selecting the right keywords for your target audience to meet the consumer. Because keywords are the most important variable in Google Ads, incorrect, missing, or excessive keywords can cause your campaigns to fail. Google Ads is a service that will greatly support your sales, along with the right keyword choices and correct settings. Although it may sound easy to use, there are major errors that individual users make when using Ads. These mistakes;
Choosing The Wrong Keywords,
As we wrote at the beginning, keywords have a very important place in Google Ads. Making incorrect word choices will cause your campaigns to fail.
In order not to waste time on faulty advertising campaigns filled with incorrect keywords, you should conduct industry research and determine the most accurate keywords related to your product options or services. Then you should prepare your ads using these words. As an example of the wrong choice of keys, suppose you are a five-star hotel, adding “hostel” as the keyword would be wrong for you and your ad. It will also force you to be satisfied by users. So, you have to choose the words that suit you correctly.
Making Mistakes With Mapping,
When advertising through Google Ads, you need to make your choices about “matching” after deciding on keywords. Choosing the wrong Match option can cause you to click More, causing you to pay more for your campaign. Therefore, you should be very careful when choosing the matching option for your ads. The matching options in Google can be done in three different ways: broad match, sequential match, and exact match. With the broad Match option, it allows your keyword to increase its availability in the widest searches. The sequential match, your ads will appear in front of users when you search for a word at the beginning or end of your keyword. Finally, with the exact match option, your ad is displayed when your keyword is searched directly in the same way, which can make it difficult for your ad to reach your target audience.
Skip Negative Keyword Usage,
Every time Google Ads clicks on your ads, it charges you a fee that you set according to your budget. Getting clicks from the wrong consumer group means unnecessary money that you pay. Google Ads has a negative keyword feature for these unnecessary expenses. In this way, you can remove products that are not in your product options or people that are not in your target audience from your ads.
Not Paying Attention To Visual Use,
One of the main mistakes made when preparing Google Ads is that the correct images are not used. Having a visual of the product to be sold and having a detailed content will increase the likelihood of the user buying. ” Action ” phrases that should be used in visuals (for example: take action, start shopping, add to cart, etc.) is one of the examples that can encourage users to shop, the lack of these parts are important shortcomings in advertising.
If redirects are not correct,
Consumers will want to get detailed information about the product in your ad. If you redirect your ads to an incorrect page, your lead will move away from your site and visit a competing firm. And you’ll be paying for unnecessary clicks.
Not setting time and place,
By adjusting when and where you want your ads to appear, that is, in which cities, you can make less ad costs and make your ads more efficient.
Creating a single ad variation,
Creating additional types of ads is very important to determine which types of ads you get more returns with. It is possible to develop the right strategy for your next ad based on ads that are of interest.
Not being aware of the importance of quality score,
You should aim to reach the top with your Ads ads by trying to increase your quality score with various adjustments and corrections that you will make in your advertising campaigns.
Not care about mobile accommodation,
By selecting your ad images in accordance with mobile, you can increase the interaction of mobile users with your products.
Not paying enough attention to measurement and reporting,
You should pay attention to measurement and reporting so that you can see your truths and inaccuracies over your previous ads. Together with the data and analytics you get, you can design your next advertising strategy more effectively and efficiently.
Although Google Ads is considered one of the most successful systems that will increase your sales when used correctly, Google Ads and Facebook Ads are systems where you can get a positive return by using this service correctly. Now you can manage your ads more professionally by connecting your Google Ads account to Wask.