A / B tests allow you to adjust variables such as your ad creative, target audience or ad space to determine which strategy is performing best and to improve future campaigns.
Let’s explain the page to you.
1- Select the first campaign you want to compare
2- Select the second campaign you want to compare
3- Choose which metric to compare.
4- Choose what action will be taken as a result of the comparison
5- When the comparison should end determine it.
And Click to “+ Create Rule”
In this area, you can view the A/B Testing Rules you have created for your ads. If you want to delete, you can press the “Delete” key.