The Traffic Objective and Brand Awareness Difference
Via Facebook, it is possible to manage your brand relationship with your targets in any sense. You can choose a marketing objective to design the contact points and the ways of message medium air. Facebook offers three main parts about marketing objectives: Awareness, consideration and conversion. Each part has various sub-branches that enables us to clarify plans and goals for campaigns.
Traffic objective and brand awareness are two of those sub-branches that are mostly blended in Facebook Ads. In order to refine the confusion, here explained the fundamental differences between traffic objective and brand awareness.
What is Traffic Objective?
First, we can start by asking the question of what traffic objective exactly is. In the most basic form, the traffic objective is designed to drive people to your website or app. Through traffic objective you can organize ads that turns into a website click or app engagement. You can select either website or app to drive traffic. When you target people, you can choose the ones who visited your website before. Facebook and Instagram support the traffic objective. Finally, it is possible to create your content with photo, video, carousel, slideshow, and collection. Therefore, traffic objective aims to grow the number of people visiting the website, app or Messenger conversation, and enhance the likelihood that the people will involve a valuable action.
What is Brand Awareness?
On the other hand, the ads that raising brand awareness functions in a rather different way. As a basis, it is about to increase overall awareness for your brand by showing ads to people who are more likely to pay attention. So, brand awareness aims for three results:
1) Be sure that people know and realize your new business
2) Keep that desired conscious level stable
3) Find out more and more people to hear your voice
You can set up your brand awareness ads methods on Facebook, Instagram, WhatsApp and Messenger. The idea that maximizing your reach should always be under consideration. Presenting the brand identity and image in the most accurate way has vital importance in brand awareness objective.
How can I manage all?
As it can be seen Facebook Ads can present very complex and to-the-point analyses which are also very hard to follow. In addition to that, there are other digital marketing channels to be maintained by the companies. At this point, Wask offers the best solution. You can follow, control, and manage each and every marketing channel on one platform. You can connect all your digital ads account (Facebook, Instagram, Twitter, Google, Linkedin) with a click and manage them easily. With Wask, you can save money and time! Let’s Manage your Facebook Ads with Wask !