A/B testing (As known as Split Testing) is a method of comparing two versions of a web page or application to each other to determine which performs are better. The A/B test is essentially an experiment in which two or more variants of a page are randomly shown to users and simultaneous statistical analysis is used between two or more pages to determine which variation performs or converts better for a given conversion goal.
A/B testing is a great way to find the best online promotion and marketing strategies for your business. It can be used to test everything from website copy to sales emails and search ads. The advantages of A/B testing are sufficient to offset the additional time it takes.
Well-planned A/B testing can make a big difference in the effectiveness of your marketing efforts. Narrowing down the most effective elements of a promotion and then combining them can make your marketing efforts much more profitable and successful.
Performing an A/B test that directly compares a variation with an existing experience allows you to ask focused questions about changes to your website or app, and then collect data on the impact of that change.
How to Make A/B Testing Effective?
First, you should note some metrics aside before performing A/B testing. One of these metrics is the number of daily visitors to the page you plan to test. You should also save the conversion rate that the metric that you are aiming to increase on the same page currently provides you. According to the goals you have set, you should also make a note of your expectation and estimated recovery percentage from the test.
In addition, you should not forget the number of variations that you plan to use in the test. Of course, there are some points that you should also pay attention to when testing A/B. For example, you should make sure that the test remains on the air for at least 2 weeks. Shorter-term tests may not provide you with healthy results. You have to make sure that the variations you Test get enough conversions and traffic. If not, you should do work to support traffic.
In an A/B test, you take a web page or application screen and edit it to create a second version of the same page. This change can be as simple as a single title or button, or it can be a complete redesign of the page. Half of your traffic is then shown in the original version of the page and half in the modified version of the page.
If visitors show both control and variation, their interactions with each experience are measured on an analytical dashboard, collected, and analyzed via a statistical engine. You can then determine whether changing the experience will affect visitor behavior positively or negatively.
All you have to put forward when you start doing A/B testing is to ensure that different design and content models are directed to different visitors. Of course, different examples can also be tested on the same users, but it is not very possible to get a successful result from this study, especially on websites with a lot of new visitor traffic.
You can follow a number of different methods in doing this work. At this point, your A/B test expectations and why you need to work play a decisive role. Users who will be redirected to different test samples can also be parsed according to the sites that redirect this traffic. For example, visitors from the search engine can be redirected to an instance, and visitors from a different source can be redirected to a different instance.
In areas where you can practice, sometimes it can be a website, sometimes it can be a mobile app, sometimes it can be an ad. When you consider the digital assets you own, you can get a lot of data about them using the A/B testing method. For example, you can measure the utility of the content, font, and size of your posts.
In addition, you can test the colors, locations, and sizes of buttons on your site or mobile app and quickly start using situations that give the best results. In the same way, the location and size of the images are among the details that you can put into evaluation thanks to the test. You can test the placement and size of banners that create a call-to-action effect on visitors.
In addition, you can reach various evaluations by interfering with your products. For example, changing the number of products and comparing different color options can be a logical A/B test method. So, you can apply almost endless testing using A/B testing on texts, products, or design of a mobile app or website.