We’re excited to unveil a major evolution in how you analyze your ad performance. The WASK Analyze feature just got a powerful upgrade and it’s not just about looking at numbers anymore. With the introduction of Creative Analyze Cards and the Creative Table, you’re no longer guessing which visuals work. You now have real-time, visual-driven clarity into your ad creative’s actual impact.
This release also brings critical upgrades to the Performance Analyze experience. From enriched Analytics Graphs and an advanced Campaigns Table, to enhanced Smart Widget capabilities, we’ve reimagined how data should work for you actionable, interactive, and deeply insightful.
And that’s not all. Behind the scenes, our data infrastructure has been expanded, allowing WASK to handle and visualize significantly larger datasets. Whether you’re zooming into a single creative or tracking trends across hundreds of campaigns, the new Analyze feature is designed to give you full control. In this guide, we’ll walk you through each enhancement showing you how to analyze creatives visually, filter campaign metrics more efficiently, and extract insights faster than ever. If you’re ready to stop guessing and start optimizing, this is your moment.
Let’s explore what’s new in WASK Analyze.
Creative Analyze: Deep-Dive Into Your Ad Creatives Performance
WASK’s Analyze panel now comes with a powerful new capability: Creative Analyze. Users can finally assess the true performance of their ad creatives based on data, not guesswork. This means understanding which visuals work, which don’t – and most importantly, why.
Creative Analyze Cards
The Analyze menu has been expanded with three dedicated tabs: Performance Analyze, Creative Analyze, and the upcoming Ad Asset Analyze. Inside the Creative Analyze tab, users can view all ad creatives that were used during the selected date range, across chosen Ad Platforms, Ad Accounts, and Campaigns. By default, creatives are sorted by the highest spend, allowing users to focus on top-performing assets. Each creative appears in a Creative Card format. Users can view visuals directly, download them if needed, or play video creatives inline. Beyond the visuals, users can customize which metrics are shown on each card (e.g., CTR, Impressions, ROAS), enabling side-by-side comparison and better decision-making.
Creative Table
While Creative Cards focus on individual creatives, the Creative Table provides a consolidated view of how the same creative performed across multiple ads or campaigns.
With the table, users can:
- Analyze how a single creative performed in different ad groups,
- Compare various creatives within the same campaign,
- Filter and narrow down data with advanced filters,
- Customize visible columns to focus on relevant metrics,
- Export filtered results as a CSV file.
Thanks to this dual-layer analysis, users no longer rely solely on creativity – they make performance-driven creative decisions. Identifying top-performing formats becomes easier, enabling better creative investment and higher conversion rates.
Performance Analyze
If you’re serious about scaling digital advertising, details matter. That’s why WASK’s Performance Analyze just got a major upgrade giving users sharper visuals, more granular breakdowns, and total metric control. You’re not just tracking numbers anymore; you’re building a story that explains what’s working, why it’s working, and where to go next.
Analytics Graph Enhancements
Users can now visualize campaign performance from their Meta and Google ad accounts over a selected date range using interactive timeline graphs. Core metrics such as Spend, Impressions, CTR, Clicks, CPC, and CPM are displayed by default. But the real power lies in customization: users can toggle individual metrics on or off and choose from over 400 additional custom KPIs to include. These enhancements empower advertisers to detect trends, validate optimization strategies, and confidently identify what drives the highest ROAS.
Campaigns Table
The new Campaigns Table opens a new era of data exploration.
With advanced filtering, users can dive deep into specific campaigns, isolate underperformers, or benchmark top performers. With just a few clicks, performance insights can be exported as CSV files, making internal reporting, agency-client collaboration, and KPI tracking smoother than ever.
Smart Widget Expansions
Smart Widgets have evolved into a dynamic visualization hub.
Users can now create custom widgets using 7 different chart types and analyze metrics across dimensions like:
- Campaign
- Date
- Age
- Gender
- Placement
- Device
- Region & Country
Even better, campaign-based charts now support nested breakdowns. Want to view how different placements are performed by gender within a single campaign? It’s now possible.
The result? Hundreds of personalized widgets all from a single interface.
Expanded Data Infrastructure
Underpinning all these updates is a rock-solid foundation: a significantly expanded data infrastructure. WASK can now store and process much more data than before. This enhanced architecture sets the stage for faster queries, smarter visualizations, and scalable optimization capabilities in the near future. Whether you manage one campaign or hundreds, WASK’s data infrastructure is designed to grow with your performance and your ambitions.
Final Thoughts – Smarter Ad Decisions Start Here
Say goodbye to guesswork – and hello to clarity. With WASK’s enhanced Analyze features, marketers and advertisers can now dive deeper into their ad performance than ever before.
It starts with Creative Analyze: Visually explore your top creatives with Creative Cards, view detailed asset-level performance in the Creative Table, and instantly understand which visuals drive results. Whether it’s a static image or video, you’ll know what’s working and what’s not. Then comes Performance Analyze. The upgraded Analytics Graphs allow you to visualize key metrics like Spend, CTR, CPC and more across time, platforms, or custom segments. Need campaign-level insights? The Campaigns Table brings advanced filtering and export options. Want to track performance by age, gender, or device? The new Smart Widgets make it all possible. And behind it all, a robust data infrastructure powers accurate, real-time insights you can trust. The experience is seamless. From visual creatives to metric dashboards, everything is unified, intuitive, and built to drive smarter decisions.
Track what matters. Analyze like a pro. Turn every insight into impact with WASK.
