Enhance With AI
1
Enter your total cost
Type the total amount you spent on the ad/channel.
2
Add total clicks
Input the total number of clicks driven by that spend.
3
Review your CPC
Use CPC to benchmark efficiency. Lower CPC means more cost‑effective traffic.
CPC: What It Is and Why It Matters
CPC (Cost Per Click) tells you how much you pay for each click. Lower CPC generally indicates more efficient traffic acquisition for your budget.
CPC Formula:
CPC = Total Cost / Number of Clicks
How to Interpret Your CPC:
Lower CPC: More cost‑efficient clicks. Great for scaling reach.
Moderate CPC: Acceptable depending on conversion rates and AOV.
High CPC: Review audiences, creatives, placements and bidding.
Very high CPC: Likely inefficient. Optimize or reallocate budget.
Enhance With AI
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