1
Enter your total cost (budget)
Type the total amount you spent for the impressions.
2
Add total impressions
Input the total number of impressions delivered.
3
Review your CPM
Use CPM to benchmark cost efficiency per 1,000 impressions. Lower is better.
CPM: What It Is and Why It Matters
CPM (Cost Per Mille) shows how much you pay for 1,000 impressions. Lower CPM indicates more efficient reach for your budget.
CPM Formula:
CPM = (Total Cost / Total Impressions) × 1000
How to Interpret Your CPM:
Very low CPM: Highly efficient reach. Great for scaling.
Low to moderate CPM: Acceptable; continue optimizing targeting and creatives.
High CPM: Review audiences, placements, and bidding strategy.
Very high CPM: Likely inefficient. Optimize or reallocate budget.
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