Identify your ad revenue
Enter the total income generated from this ad channel in the first box.
Track your ad spend
Fill in the amount of money you invested in that ad source in the second box.
Review your ROAS
Leverage your calculated ROAS to refine campaigns our tool shows whether your ads are truly delivering profits.
What is ROAS and Why Does it Matter?
ROAS (Return on Ad Spend) is a key marketing metric that measures the revenue generated for every dollar spent on advertising. A higher ROAS indicates more effective ad campaigns.
ROAS Formula:
How to Interpret Your ROAS:
Below 1x: You’re losing money on your ads. For every dollar spent, you’re getting less than a dollar back.
1x to 2x: Breaking even or making a small profit. This may be acceptable for brand awareness campaigns.
2x to 4x: Good performance. Your campaigns are generating a solid return.
Above 4x: Excellent performance. Your campaigns are highly profitable!
