The key to growth for your brand is e-commerce marketing. Learning e-commerce marketing gives visibility in the industry, let’s be visible together!
- What is E-commerce Marketing?
- What is E-commerce Marketing Strategy?
- The Most Useful Types of E-commerce Marketing
- How to Write an E-commerce Marketing Plan?
- E-commerce Marketing Ideas for Successful Campaigns
You can set up an e-commerce site to do e-commerce marketing, you should do your stock control regularly and you should make sales by paying close attention to your customers. Of course, although the work seems so simple, it is a much more detailed process.
There is so much you need to know about e-commerce. Throughout this article, we will tell you about this type of marketing. But what you need to know most fundamentally is the ability to maintain a structure where you communicate with users.
Also, take seriously knowing the information about E-commerce metrics ; Because it is directly related to your E-commerce business strategy.
Both your brand and the tools you use to market your brand should be up to date, make changes to user needs, and be solution-oriented. There are so many marketing avenues you can use to make them happen.
You can choose many ways such as paid search tools, SEM, content marketing and e-commerce SEO, influencer marketing, email marketing, and marketing partnership and you can use them all together. If you think you do not have enough information about this, you can work with an e-commerce digital marketing agency.
What is E-commerce Marketing?
E-commerce marketing is a simple system. It is enough to have certain elements for this type of marketing. First, you need to have a product or service to market. You should create a website where you will market this product and service. You must sell your products and services for money through digital channels by providing access to users. After reaching your potential customers, you need to manage this relationship correctly.
You can use the e-commerce marketing services you need to carry out your relationship with your customers in a healthy way. In the following article, we will cover these services in detail and help you determine what you need. But you should remember that you need to master all marketing services and be able to use them when necessary. Keep in mind that the focus of your brand ads in particular is these types of marketing.
What is E-commerce Marketing Strategy?
We recommend that you master all marketing channels to create your e-commerce marketing strategies. Because today’s point of technology creates an environment where you will need it all. To be visible, you may not opt for a sale as a preferred way to get conversions. In addition to these; The way you need to go through an interactive process with your loyal customers and potential customers will change.
So what are these ways? What should you consider when creating your strategy? What is the importance of creating an e-commerce digital marketing strategy?
E-commerce marketing has many ways. The main thing you need to pay attention to when creating them is what your purpose is. Once you’ve determined your goal, you need to choose the marketing method that’s right for your target audience.
For example, is your goal to stay in the minds of your potential customers? Then you can choose a method such as SMS marketing for e-commerce and give up-to-date information about your campaigns. With messaging integration within your website, you can move your ads to an interactive level.
The Most Useful Types of E-commerce Marketing
Discovering which of the types of marketing would be more useful is a personal process for you. It will be very important to which product and service you want to promote and to whom you want to promote it. We have researched some of the types of marketing that may be useful for you and tried to explain them in a non-partisan way below.
Paid Search Marketing (SEM) for E-commerce
Due to the global E-commerce market size, you will have many competitors in the sector. For this reason, it will be important for you to ensure that the advertisements you will make on behalf of your brand stand out. You must reach your potential customers, but you should stay in the mind of the audience you reach and be in front of their eyes constantly. Paid search (SEM) marketing is a method that will satisfy you in this sense.
When using the SEM system, you also attract more attention from your loyal customers. Because SEM is a method that creates great effects in a short time. It resembles the auction system, and the area and order that your ads will occupy are determined by this system. Advertisers try to grab this space with various e-commerce marketing tactics.
Paid Search (SEM) for E-commerce Strategies
When using SEM in e-commerce marketing, it is also important to supplement it with SEO. Because while SEM will give you more temporary visibility, SEO is a long-term investment. So the key to using SEM most effectively is to do SEO work.
Doing this work continuously and regularly instead of once in a while is the right strategy for your website traffic. SEM, on the other hand, puts you ahead in the Google ranking and you take the preliminary steps to be permanent here in the future.
Example of Paid Search (SEM) E-commerce Marketing
According to the e-commerce market size, the terms of paid search marketing will vary. To give an example of this type of marketing;
Here you can see that paid search marketing is done to be visible in Google ranking.
E-commerce Content Marketing
Content marketing; it comes in a variety of forms. For example, our blog that you are reading is a type of content marketing. While producing quality content and providing solutions to the needs of your users, you will use a marketing channel where you can make an active production.
At the same time, the content you produce on platforms such as Instagram also enters content marketing. These contents are; images, videos, captions, reels, stories, and hashtags are all about. You can create the right advertising campaigns on such platforms by using e-commerce marketing automation on your social media accounts.
Content Marketing in E-commerce Strategies
E-commerce marketing is in content marketing; You should pay attention to your brand’s competitors and your competitors’ content and choose the right style. That’s why your customer base is so important. You should pay attention to determining a style that is appropriate for your audience.
You should prepare campaigns according to your purpose and mission and choose hashtags in this direction. The images you will use in your campaigns are also an important part of your content. Image sizes and image labels are just as important. As with SEM, it’s also helpful to use clear CTA (Call To Action)s.
Example of Content Marketing for E-commerce
An example of content marketing in e-commerce marketing can be as follows:
In this ad, it is possible to see content marketing where account content and therefore the business are advertised.
E-commerce Email Marketing
Email marketing is one of the most traditional forms of digital marketing. The main goal of email marketing is to make your customers or potential customers feel special. E-commerce marketing is an area where communication with the customer is important and e-mail provides a sustainable communication channel in this sense.
Many brands that you are a customer of and your competitors often use this channel. Sometimes you can choose to keep you informed about your campaigns and sometimes you can choose to give systemic information up-to-date.
Email Marketing for E-commerce Strategies
Thanks to this e-commerce marketing channel, you can create stories that align with your brand’s vision and mission and tell these stories systematically in your campaigns. At the same time, you can stay in touch with your customers with quick response buttons.
Moreover, if you can classify your customers’ information correctly and create automatic emails with integration; You’ll have more accurate communication with your customers who feel special. If you don’t know how to do this, you can get help from an e-commerce email marketing agency and choose the best email marketing platform for e-commerce.
Example of Email Marketing E-commerce
Examples of email marketing ideas for e-commerce could be the following:
Here’s an example of how to tailor your own marketing via e-mail.
E-commerce Influencer Marketing
It is impossible to ignore the impact of social media on e-commerce marketing. As such, it is very important to learn to use this effect to your advantage and also use influencer marketing tools. Influencer marketing is also one of the best ways to use the audience owner accounts on social media.
It is a type of marketing where you have a parallel target audience and you can do e-commerce product marketing by choosing a face that fits your brand personality. It allows you to reach more than the audience you have. It is a rich channel where you can use photos and videos and make ads on different social media channels.
Influencer E-commerce Marketing Strategies
You must determine your strategy correctly when using this marketing channel. Because influencers who do not fit your brand, who will not be credible to use your products, will not be the right choice.
At this point, the way for e-commerce social media marketing to progress correctly is to ensure that the target audiences are the same or similar. You should do your research right and optimize your campaigns by tracking.
Example of Influencer E-commerce Marketing
Examples of influencer marketing can be as follows:
Here you can see that a makeup brand is working with Selena Gomez through influencer marketing.
Affiliate E-commerce Marketing
Affiliate marketing is an example of b2b e-commerce marketing. This type of marketing is the process of promoting any product or service of the brand by collaborating with a different company or brand. This is done through a paid agreement. The goal here is to share website traffic, hence increasing it.
Brands with similar target audiences often do these studies. Affiliate marketing is a way to make money for many brands and companies. That’s why it’s important to create this marketing method with the right strategy to avoid wasting budget spending.
Affiliate Marketing for E-commerce Strategies
The key to affiliate marketing with the right strategy is to build relationships with brands that have a similarity in mission and target audience. Sponsor agreements also reflect exactly this type of marketing. It is very difficult to see sponsorships of products that will not attract the attention of the audience in sports competitions because these strategies are based on the audience.
Example of Affiliate Marketing for E-commerce
Examples of affiliate marketing in e-commerce marketing can be as follows:
In this example, you see an ad advertised for affiliate marketing.
Read more: Affiliate Marketing with Facebook Ads
How to Write an E-commerce Marketing Plan?
Before moving on to the step-by-step explanation of how to make an e-commerce marketing plan, we care to emphasize the fact that you are the one who will discover e-commerce marketing solutions. Because such processes will vary according to your competitors in the market and your sectoral place. The trick to creating your custom strategy is trial and error. So let’s go over the general steps:
- First, know and define your target audience.
- Prepare your campaign that will promote your product and service clearly and concisely.
- Choose the digital marketing channel(s) that work best for you for your ads.
- Determine your advertising strategy and campaign duration.
- Continuously monitor and improve your ad performance.
E-commerce Marketing Ideas for Successful Campaigns
You can create successful campaigns using the e-commerce marketing ways we have explained in detail throughout our article. But you can use effective CTAs in your content to make these ways more engaging.
You can present the offers in your campaigns to your customers for limited periods and give them a reason to hurry. During this time, you can apply discounts and create attractive offers.
You can launch your new products and attract the attention of your target audience to this product. You can apply special discounts to your new product and use e-commerce marketing tools effectively by creating special campaigns for some of your customers.
It is the whole set of processes and strategies passed for the advertising and promotion of products and services sold in the digital environment.
To give an example of e-commerce marketing; Examples of campaign notification mailings from various brands include your e-mail.
To find the best E-commerce marketing agency, you must determine your needs. Then choose the ones that suit you best by reviewing the portfolios of the agencies you are researching. Contact agencies to get quotes and make your choice.
There’s no way to say that clearly. Because the process of discovering the most suitable method for you and your brand by trying the ways we share in our article is subjective.
The two are inseparable concepts. While e-commerce covers the entire process of sales and sales, digital marketing describes the steps by which this sales process is introduced.
The easy way to create the best e-commerce marketing strategy is to try the basic ways to create a new strategy from the ones that best suit your brand and service.