Digital Marketing

Instagram Ad Size & Specs 2023

For the majority of us, creating the ideal Instagram ad size and specs can be difficult. This process is frightening because of updates, new feature releases, and other factors, but it is made much simpler by having a quick reference to ad size for Instagram.

Some of us have internal docs with the proper Instagram ad size and Instagram ad specs floating around, but who maintains it and keeps track of the changes? In response, we are here. We’ll provide you a blog page you can bookmark that has all the information you need to create Instagram ad post size.

Also, choosing the right size for Facebook posts like Instagram, has a great impact on ad marketing optimization. For more information, we suggest you read the Facebook Ad size article.

The full list of Instagram ad specs is shown below:

Instagram Single Image Ads Size

Instagram Single Image Ads Size

The Single Image Ad is the most frequently utilized ad type for both Instagram and Facebook advertising. A call-to-action button, ad language, and an image make up this particular ad kind. Depending on the size of your submitted photo, the Instagram image size may change.

As you can utilize a variety of images and offers inside the Single Image Ad style, this well-liked ad type can be used for all kinds of advertising offerings. Moreover, you’ll be utilizing the Single Image Ad layout for promoting a blog post or other types of content on Instagram.

Instagram Ad Image Size & Specs

  • Caption: 125 characters maximum
  • Media type: Image
  • Optimal image size is 1080 by 1080 pixels
  • Images in.jpg or.png format
  • File size maximum: 30 MB

Instagram Video Ads Size

Instagram Video Ads Size

With video ads, you may use a movie or GIF to advertise your offer. The use of Instagram pixel and photo is a terrific approach to communicate an entertaining and engaging message about your business or to describe how your product functions. Additionally, since video ads move, they are better able to grab viewers’ attention as they navigate through their Instagram feeds.

A Facebook update that permits advertisers to use GIF-format videos in their ads was also added in 2017.

Instagram Video Ad Specs

  • Caption: 125 characters maximum
  • The video media type: 600 × 600 pixels (square) or 600 x 315 pixels are the recommended video resolutions (landscape)
  • Square aspect ratio of 1:1 or 1.9:1 (landscape)
  • Resolution minimum: 600 × 600 pixels
  • 1080 x 1080 pixels maximum resolution
  • No less than three seconds
  • 60 second maximum duration
  • 4GB maximum size
  • Max frame rate: 30
  • Type of file:.mp4 container
  • Video: Square pixels, fixed frame rate, progressive scan, H.264 video compression, preferred
  • Audio: Stereo AAC audio compression, preferred at 128 kbps
Instagram Carousel Ads Size

Up to 10 images or videos (referred to as “named cards”) may be displayed in a single carousel ad. A carousel ad can be identified by the little dots under the image, which show that there are multiple images to be seen. It’s a little more difficult to put together Instagram Carousel Ads than Single Image Ads. But these ads offer a great chance to:

  • To develop a step-by-step tutorial for using your product
  • Utilize a number of photos or videos to tell a story about your brand
  • Give a clear understanding of the essence of the promotion you are making
  • Cut the cost of your Instagram ads
  • Caption: 125 characters maximum
  • Either an image or a video
  • Minimum and maximum recommended image/video resolutions are 600 x 600 and 1080 x 1080, respectively.
  • Images in.jpg or.png format
  • 2 minimum cards are required.
  • 10 cards are the maximum allowed.
  • 1:1 image ratio
  • Aspect ratio for video: 1:1
  • Video length requirement: 3 seconds
  • Video length cap: 60 seconds
  • The aspect ratio of your video should be the same as the ratio of your video thumbnail. Otherwise, thumbnail auto resize is an option.

Instagram Stories Ad Sizes

Instagram Stories Ad Sizes

The user base has significantly increased with the debut of Instagram Stories in early 2017. Additionally, viewers of the stories from their friends and relatives appear to be really interested in what is being said.

Now, businesses can now show up on users’ Instagram Stories feeds. To communicate the narrative of your brand in an entertaining and captivating way, you can create Image Stories Ads with up to six images.

Instagram Stories Image & Video Ads Size

  • Not currently available for caption. Text must be included in the image file.
  • Format: vertical full-screen ad (9:16)
  • Resolution suggested: 1080 x 1920
  • Resolution minimum: 600 x 1067
  • Either.jpg or.png file types
  • Image size limit: 30MB
  • Photo content: 5 second duration

You should make Instagram Stories Video Ads if you want your brand to stand out among its Instagram ads competitors. You can post videos up to 15 seconds long using the Instagram Stories Video Ad format. It’s an incredibly captivating method of exhibiting your goods, developing the character of your business, and engaging viewers by reminding them of your deals.

  • The suggested resolution is 1080 x 1080.
  • The 9:16 aspect ratio.
  • Either MP4 or MOV should be used for all formats.
  • A maximum of two minutes.
  • Maximum video size is 4MB.

Instagram Slideshow Ads Size

Instagram Slideshow Ads Size

The Instagram Slideshow Ads are simple to confuse with the Carousel Ads. There is, however, a little variation. To make a looping video ad, you can use the Slideshow Ads to add up to 10 photos and music. Use the Facebook Ads Manager to set up the Slideshow Ads, where you may choose the Instagram ad’s thumbnail, music, video captions for Instagram , and photos. You can also decide whether you want the visuals to fade or transition as they change.

  • Caption: 125 characters maximum
  • Media type: soundtrack and images
  • 50 seconds maximum for each photograph.
  • Image size: 600 x 600 pixels minimum, 1080 x 1080 pixels maximum. Your slideshow will be squarely cropped if you use images of various sizes.
  • WAV, MP3, M4A, FLAC, and OGG are all types of music files.

Instagram Feed Ad Size

Instagram Feed Ad Size

There are few things like using the majority of a device’s screen real estate for a single advertisement, making Instagram an advertising goldmine because of the distinctive opportunities to communicate with people. Consider this: Since Instagram is the only social media platform where users may browse “one at a time,” ads there are seen by all users.

Right, easier said than done? Let us assist you by obtaining the appropriate image sizes for all the main categories of Instagram ads.

The platform recommends a square aspect ratio, while Instagram picture advertising may use images with other aspect ratios. Other dimensions may be reduced to suit the square.

Instagram Feed Ad Specs

  • Resolution advised: 1080 x 1080
  • 1:1 is the preferred aspect ratio; other aspect ratios may be hidden.
  • Either JPG or PNG should be used for all file formats.
  • The largest image files can be 30MB.
  • Text in the main: 125 characters
  • 40 characters for the headline
  • 30 maximum hashtags are allowed.


Keep in mind that you can create your Instagram ad photo in either the Facebook Power Editor or the Facebook Ads Manager, depending on your preference. There isn’t a tool specifically for designing ads for Instagram. To find out which Instagram ad specs and sizes are preferred by your target audience and produce the greatest results, we advise testing a variety of options.

Linking your ad account to WASK will make managing Instagram paid ads specs much simpler and more productive. It is simple to manage all Instagram ads in one location and to use intelligent tools to optimize Instagram ads with WASK.

WASK Campaign Optimization Banner

The size of an Instagram Feed ad should be 1080 x 1080 pixels. The Instagram Story ad size should be 1080 x 1920 pixels.

You may use the same creative for both placements because Facebook and Instagram Story ads have the same specifications and dimensions. With a tale, one of the main differences is that you should upload the best resolution you can.

Instagram in-feed videos must be 1080 x 1080 pixels (landscape) or 1080 x 1350 pixels in size (portrait) maximum file size should be 4GB.

Shopping ads are the best ad type because they are perfect for e-commerce businesses. 

Çağla Çelik

Çağla is a Content Writer at WASK. She is interested in content marketing and technology. Writing content that makes people want to read and learn from them makes her happy. Also, she likes playing tennis, drawing, traveling, and learning about different cultures and languages.

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4 Comment

  1. Hi

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    Best Regardss

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