Digital Marketing

Meta Pixel (Facebook Pixel)

The Facebook Pixel was created to enable you to measure and monitor the effectiveness of your online advertising campaigns and has opened a new door of valuation/analysis to the world of digital advertising. Following these developments, the advertising world has been allowed to use the Facebook platform more effectively.

If you need a backer for the work you do to measure the success of your digital initiatives, you may need to review this article. Continue reading the Meta Pixel helper to add color to your brand through this topic we have researched for you.

What is Facebook Pixel (Meta Pixel)?

The Facebook Pixel is a powerful tool that lets you track the actions of website visitors. In other words, the Facebook tracking Pixel. These actions can include a variety of information, such as what pages they visit, what products they evaluate, what they add to their shopping cart, whether they make a purchase and more. Meta Pixel’s targeting options are used by Facebook Pixel to help you target and optimize your ad campaigns more effectively.

The Facebook Pixel provides significant benefits in the following ways: You can ensure that your ads reach their relevancy, increase conversion randoms, gain new customers, and strengthen existing customer relationships. In the rest of the article, you can learn how to do this setup, you can also click to delete Facebook Pixel.

How Does the Meta Pixel (Facebook Pixel) Work?

How Does Facebook Pixel Work

Before we get into the details, let’s examine how the Meta Pixel works. There is a 6-step method to install this code on your site.

  1. Configure the pixel
  2. Data collection from website visitors
  3. Analyze the obtained data and user behavior
  4. Creation of target audiences based on this data
  5. Set an advertising cost
  6. Measure ad performance and reuse specific events

You can test these activities across multiple target groups, experiment with different ad models, and find the best ad settings for you by optimizing using split testing to get the most out of your ads.

How to Create and Install a Meta Pixel?

To create Facebook Pixel, you must create your audiences. For example, you can use the Facebook pixel to create bespoke audiences for your website. When you create custom audiences, your ads appear to those audiences, so you’re advertising to people who are more likely to be interested in your brand and products, which increases conversions. Facebook Pixels does the following during this process:

  • Which pages do users visit and how?
  • Which ones does it avoid and doesn’t visit pages?
  • When a person views a specific page
  • How far down the page are you?
  • Data about time spent on page

You can further refine your ad targeting by installing Facebook Pixel. For example;

  • You can select visitors who came to your website in the last 24 hours,
  • Choose to interact with people who visited your website in the last 180 days but didn’t return in the last 30 days,
  • You can target visitors to a specific landing page on your website,
  • You may be visible again to people who viewed one of your website’s landing pages but didn’t visit the other.

How To Add Facebook Pixel (Meta) Code?

Facebook Pixel Meta Code

You must first install the code that will allow the Facebook Pixel to work and track your website’s visitor behavior. In other words, you should follow the steps to integrate it into your website and move to the analysis and measurement stage.

Follow the steps below to take advantage of the sample code and get help from developers; Get the Facebook Pixel.

Manually Add Meta Pixel Code to the Website

Below you can see an example of the Facebook Pixel code;

Add Facebook Pixel Code

This type of Meta Pixel code contains a piece of JavaScript code that is used to be integrated into your website. Manually add this code to your Facebook Pixel website.

Developer’s Help to Add Facebook Pixel Code

You will not need any extra technical knowledge for this stage. Systems designed for help are educational software developed to provide information about the system to the user. It will be to your advantage to follow the steps and proceed in a way that satisfies your curiosity.

Add Facebook Pixel With Google Tag Manager

Copy and paste the pixel code into the custom HTML tag. Next, create a trigger for the “Page View” option add the tag management code to your website, and publish it.

Add Facebook Pixel With Google Tag Manager

Add Meta Pixel To WordPress

Once you’re in the WordPress admin panel, go to Add New> plugins. Install the “Add Header and Footer” plugin by searching. Then go to Add Header and Footer in the Settings menu. Finally, in the Tag section, add the Meta Pixel code header.

Add Facebook Pixel To Wix

Access your Wix account. Management > Go to Monitoring and Analytics. After this step, select “Manage Facebook Pixel” and “Add Facebook Pixel Now” should be selected. After this selection, add your Pixel Code and continue as directed.

Add Meta Pixel To Shopify

Enter the Shopify admin panel and go to Sales Channels > Online Store > Preferences. Then add the ID to the “Meta Pixel ID” box in the Google Analytics section and get the Meta Pixel.

What is Facebook Pixel Helper?

Facebook Pixel Helper

Meta Pixel helper in Chrome is a browser extension. This plugin simplifies the process of adding Facebook Pixel code to websites. This plugin is quite useful for people who want to observe the behavior of website visitors and optimize their advertising efforts. It allows users to leverage the Facebook Pixel helper using the browser plug-in instead of manually entering the Pixel code. This strategy reduces coding errors while at the same time making the process faster and smoother.

Especially valuable for website owners and digital marketers, this plugin allows website users to better analyze their online activities and optimize their advertising campaigns. This significantly simplifies the process of better defining the target demographic and creating custom ad campaigns, resulting in more conversions and more successful advertising results. Using it, install Meta Pixel on your website.

Facebook Pixel Events

Advertisers can use Facebook Pixel standard events to automatically track specific actions that happen on their websites. These predetermined events allow you to track critical actions and better understand the effectiveness of your advertising campaigns.

For example, events such as a customer making a “Purchase” or a visitor taking a “Page View” action can help you improve your advertising tactics by recording user interactions on your website. Standard events are a useful tool for any advertiser looking to improve their ad targeting and increase conversions.

WASK Smart Advices Banner

Meta Pixel is free to use. However, depending on the budget of your ad campaigns, you may need to spend on advertising.

Meta Pixel lets you better target your ad campaigns, track conversions, and measure your ad effectiveness. So use Facebook Pixel for your needs of this type.

The Facebook Pixel helps you improve the effectiveness of your ad campaigns, better understand your audience, and optimize conversions.

First, log in to your Leadpages account. Select your own page and click “Sets.” Go to the “SEO & Analytics” tab. Add the Pixel code to the “Head Section Tracking Codes” section.

The Facebook Pixel tracks visitors’ behavior on your website and then uses that information to enable more effective ad targeting.

Gizem Çelik

Gizem is a Content Writer at WASK; she loves to write and teach with her writings. Since meeting WASK, she has been so excited about writing on digital marketing and technology! Her passions other than writing are: acting, playing sports, singing, dancing and reading/learning new things!

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