Digital Marketing

The 4 Most Common Digital Marketing Myths

Largely because of the saturation and abundance of information and conversation online, myths seem to arise on the daily, whether regarding digital marketing or any subject for that matter. The truth of the matter is, most of the information out there today is inaccurate, or at the very least, ineffectively portrayed.

While some myths are certainly up for debate when it comes to digital marketing, most are 100% mythical and are in need of debunking. Luckily, in this article, that’s just what we’re going to do! With that said, the reason many of the myths presented in this article are common and persist to be pushed in mainstream media is that they happen to hold some validity in their own weird way (we’ll explain later)…

To digress, what follows will be a discussion regarding the four (4) most common digital marketing myths. Upon listing the five digital marketing myths, the proceeding will be to debunk each so that you’ll have a better understanding of why you should STOP believing them!

Let’s get right into it.

Most Common Digital Marketing Myths

Digital marketing strategies are imperative to the success of an online business (or a business that has an online presence). Unfortunately, myths aren’t uncommon and they persist to be a roadblock for those trying to understand the truth behind the effectiveness of digital marketing as a whole.

No longer. Following, we debunk the top four myths so that you don’t have to continue believing they’re valid. It’s time you take control of your knowledge and begin to implement an effective, based-on-truth digital marketing strategy for your business.

The Most Common Digital Marketing Myths

Below are four common digital marketing myths to STOP believing

  • Email Marketing is Dead
  • SEO is a Waste of Time; Search Engines are too Saturated
  • More Traffic Equates to More Revenue
  • My Competition Isn’t Online, So I Don’t Need to Be

Email Marketing is Dead

Because email (or some iteration of what email is known as today) has been around for as long, if not longer than the internet itself, many tend to believe that it’s “dead”, useless to businesses and marketing professionals alike.

That couldn’t be further from the truth. In fact, email marketing, if executed properly and effectively, remains to be one of the highest converting, most reliable marketing strategies available. In fact, email marketing has a 4400% ROI In other words, by spending $1, your return will be $44. Convert that to a larger scale investment and you’re laughing all the way to the bank!

SEO is a Waste of Time; Search Engines Are Too Saturated

With over a billion websites, billions of digital content, and billions of search results to boot, it’s understandable to think it’s impossible to ever improve your SEO to the point of effectiveness. On the contrary, however, that’s all the more reason to aim to improve your SEO score, prioritizing it within your digital marketing strategy.

Now, is SEO a waste of time if you don’t know what you’re doing, or worse, you don’t put in the necessary effort required to succeed? Yes, of course. However, if you prioritize SEO as one of your goals and seek to do all that you can to the highest standard to improve SEO, it’s the farthest thing from being a waste of time.

More Traffic Equates to More Revenue

One of the primary goals of a solid digital marketing strategy is to build traffic; increase the amount of traffic that visits your website. This is accomplished by ads, both organic and paid, high-quality content accompanied by CTA’s, and more.

While this is a worthy goal to pursue, it must be understood that gaining traffic isn’t a guaranteed success when it comes to your business’s bottom line. The reason is while it’s easy to elicit the first actionable step of leading users to your website, it’s ten times more difficult to convert them. In fact, it could take several attempts, hence the reason for implementing a retargeting strategy.

Pursue traffic as a primary marketing goal all day; it’s a great goal to pursue. However, don’t get lazy by thinking it’s a guaranteed conversion or else you’ll be unpleasantly surprised.

My Competition Isn’t Online, So I Don’t Need to Be

Arguably the silliest of them all, the myth that you don’t need to worry about being online if your competition isn’t either is the most counterintuitive statement one could believe.

Think about it…If your competition isn’t online, wouldn’t it make sense that your largest competitive advantage would be to gain an online presence?!

Digital marketing is all about getting ahead of your competition whether it be capturing more leads, gaining more traffic, or earning more ad space. In addition, the world is rapidly and wholeheartedly moving online whether you like it or not. If you don’t adapt and instead follow the herd, you’ll be quickly be left behind.

And there you have it, the four most common myths in the digital marketing industry…BEWARE!

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Zeynep Sarica

Content Writer at WASK, Zeynep is passionate about digital and content marketing. She is a regular contributor to the WASK blog. She also works closely with B2C to provide digital marketing content. In her free time, she likes to learn new things, read, exercise, and discover new places!

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