Digital Marketing

Why Are My Facebook Ads Getting Rejected?

Are your Facebook ads keep getting rejected? Here’s how Facebook approvals operate, and what advertisers might do to make sure their ads are not getting rejected.

You may have had some of your Facebook ads rejected if you’ve ever promoted there. This can be frustrating and perplexing, particularly if you think your advertising are compliant with Facebook’s rules. We’ll go over the Facebook approvals procedure in this piece and what advertisers can do to prevent their advertisements from being rejected.

Facebook checks ads to make sure they adhere to their advertising regulations before they are published on the platform. The majority of these reviews are carried out by automated software, although Facebook also employs people to review ads. Facebook will either accept the advertisement and push it live within 24 hours or it will reject it and notify the advertiser. Ad evaluations can be conducted after they are live and not just before a campaign launches, which can result in previously authorized ads being rejected in the middle of a campaign.

Every ad on Facebook is examined to see if it complies with their Advertising Policies. Any violation of their rules will result in your advertisement being rejected.

The majority of these reviews are carried out by automated software, although Facebook also employs people to review ads.

We have put up a list of five things to consider while developing advertising in order to help you make sure your campaigns pass the review procedure. The timing of your campaign can be damaged by even one rejected advertisement, and it might take time and effort to try to correct the problem or appeal Facebook’s decision.

1. Abstain Prohibited Content

Abstain Prohibited Content

It may seem obvious to avoid including prohibited content in your ads, but Facebook’s Advertising Policies contain a lengthy list of matters—31 in total—that are not permitted to be advertised on the social media platform. These matters include things like tobacco, vapes, supplements, prescription drugs, and before-and-after pictures of weight loss. During the screening process, any reference of forbidden material will result in an instant rejection. The complete list of forbidden content can be found in section 4 of the policies, however the following are a few to watch out for:

Community Standards

It includes authenticity, safety, privacy, and dignity, and are designed to promote a pleasant user experience and represent the company’s dedication to free speech and expression. Similar to this, there are additional Community Guidelines to adhere to if you are advertising on Instagram.

Nonexistent Functionality

Any kind of advertisement artwork that mimics a play button, a notification, or checkboxes is prohibited because it is thought to have no functional use. The same holds true for any feature within an advertisement that isn’t functional as well as for adverts that look like Facebook-like capabilities.

Automatic Animation

Flash and audio are two animation components that won’t play automatically in a commercial until the user specifically interacts with it. In fact, there are none!

Facebooks Advertising Policies

2. Sort Out Your Campaign Properly

Are your campaigns focused on employment, credit, or housing? Facebook requires you to do so by using their Special Ad Category if this is the case.

Any campaign covering these categories won’t be able to target specific audiences, as by age, gender, or postal code, due to a history of prejudice in these categories. Advertisers will have “a little range of targeting categories to use in their ads overall,” Facebook claims. Restricting access to this content for some demographic groups is discriminatory and violates Facebook’s advertising policies because housing, employment, and maintaining good credit are crucial.

If you forget to choose “Special Ad Category” while launching the campaign, the advertisement will not go live even though ads in a Special Ad Category do not always affect the outcomes of Facebook’s review process. Even though your targeting will be constrained, if these topics are properly categorized, you will still be able to conduct campaigns that mention them.

3. Don’t Change Facebook’s or Instagram’s Spellings

There are specific guidelines you must abide by if you reference Facebook or Instagram in your ad copy:

  • Always write “Facebook” with a capital “F”
  • Maintain consistency with “Facebook” and the other font used elsewhere in the material
  • Do not substitute “Facebook” for the logo
  • Do not use a modified version of the Facebook logo
  • Never substitute “FB” for “Facebook” using an abbreviation

Facebook’s Advertising Policies indicate that all modifications to Facebook brand assets, including the Facebook trademark, are prohibited.

4. Limited Content

Limited Content

Advertisers must be aware that while prohibited content is completely forbidden, restricted content has some restrictions. Make sure to confirm that you fulfill Facebook’s requirements if your campaigns are focused on one or more of the following to avoid your advertisements being rejected right away.


Any alcohol that is advertised or mentioned in a post must adhere to numerous requirements set forth by Facebook, such as regional laws and professional standards.


Dating services must obtain written consent and abide by Facebook’s rules regarding dating advertisements.

Online gaming and gambling:

Prior written consent is necessary to promote any form of gaming, gambling, raffles, sweepstakes, or anything else with a monetary value. Similar to how alcohol is regulated, advertisers must target audiences according to age restrictions.

Online pharmacies:

Both online and offline pharmacies must obtain written authorization before advertising the sale of prescription medications.

Promotion of OTC Drugs:

OTC drug advertising must abide by certain requirements set forth by industry norms, laws, and regulations.

Subscription Services:

Facebook’s subscription services guidelines must be followed for any kind of subscription service or advertisement that offers goods or services.

Financial and Insurance Products & Services:

Credit card applications and other financial products and services must be easy to understand and comply with age restrictions. Go here to learn more.

Branded Material:

Any third-party product, brand, or business partner must be tagged when marketing branded content.

Political, Election, or Social Issue Ads:

For campaigns that address these topics, a number of policies are in place, including adherence to all relevant laws and regulations, location requirements, and more. Ads that address those particular themes must also include disclaimers.

Products and Services About Cryptocurrencies:

Prior written consent is necessary for any advertisements promoting cryptocurrency trading or related topics.

Drug and Alcohol Addiction Treatment:

Due to a number of rules, Facebook only permits pre-certified treatment facilities to advertise.

Weight Loss and Cosmetic Procedures:

Any advertisements in this category must be directed at adults.

Social Casino Games:

Similar to the limitations on online gambling, social casino games in which players cannot win money are only available to those who are at least 18 years old.

Facebook evaluates both your ads and the landing page they link to. Your ads must point to a landing page that is both functional and appropriate for the product or service that is being advertised. Faulty links, sending consumers to an error page, a low Web of Trust rating, referring viewers to the Facebook home page or a private Facebook group, and landing pages that automatically download files are a few instances that would be regarded as violating Facebook’s advertising policies.

It’s crucial to have a strong “ad scent,” which happens when your advertisement and landing page have comparable language, graphics, and/or design elements. There are several ways to keep your ad like that, but the location of the advertisement is very important when making it.

What If Your Ad Was Incorrectly Rejected?

What If Your Ad Was Incorrectly Rejected

Facebook’s automated technology occasionally rejects an ad even though it doesn’t go against their rules. In Ads Manager, if an ad is rejected, a reason for the rejection is displayed above the ad preview. By clicking the “request review” button, Facebook will reconsider your ad if you believe it was unfairly rejected.

The ad review process is in place to make sure the platform as a whole promotes quality advertisements to offer a better experience for users and advertisers alike. Setting up a campaign with Facebook may involve some extra procedures. To prevent your ads from being rejected, be careful not to transgress any of Facebook’s advertising guidelines. Avoiding rejected ads whenever you can will help your account quality, which is affected by a high number of them.

Thus, if you want to reach more customers, you can use WASK, which is a marketing platform that allows you optimize your Facebook ads through a single channel with smart features. You can run many digital marketing accounts by integrating many different platforms into your WASK account.

WASK improves your ads to utilize your budget more effectively by checking all the significant metrics of your underperforming ads. It permits you to reach suitable target audiences by automatically detecting all aspects including ad placements, demographic information, location, conversions and costs.

When you connect your Facebook Ads account to WASK, you are able to control all your data and publish new ads. You can also use Optimization and Smart Audience tools for your ads. It’s very easy to manage all Facebook ads in one place, schedule your ads and manage your target audiences correctly with WASK!

WASK Smart Target Audience Banner

Zeynep Sarica

Content Writer at WASK, Zeynep is passionate about digital and content marketing. She is a regular contributor to the WASK blog. She also works closely with B2C to provide digital marketing content. In her free time, she likes to learn new things, read, exercise, and discover new places!

Related Articles

6 Comment

  1. I know this if off topic but I’m looking into starting my own weblog and was wondering what all is required to get set up? I’m assuming having a blog like yours would cost a pretty penny? I’m not very internet savvy so I’m not 100 sure. Any suggestions or advice would be greatly appreciated. Thank you

  2. I’m still learning from you, but I’m improving myself. I absolutely enjoy reading all that is written on your website.Keep the stories coming. I enjoyed it!

  3. I’d like to thank you for the efforts you’ve put in penning this blog. I really hope to view the same high-grade blog posts by you later on as well. In truth, your creative writing abilities has motivated me to get my very own blog now ????

Leave a Reply

Your email address will not be published. Required fields are marked *

User Rating: Be the first one !

Back to top button