Digital Marketing

20 Top Digital Marketing Tools in 2023

The perfect technological stack can truly help you outpace the competition, even while digital marketing tools can only aid in the execution of a sound strategy.

There are some technologies available that are fundamental, such as email marketing, web forms, analytics, and a CRM. More specialized tools include design tools and keyword rank trackers.

We’ve identified the following must-have tools for digital marketing to help you grow and every marketer needs in their toolbox in order to advance your marketing approach.

What Are Digital Marketing Tools?

Digital tools in marketing are extremely important for business and brand owners. These include social media platforms like Instagram and Facebook and analytics tools like Google Analytics. Digital marketing tools allow marketers to launch and test campaigns quickly and efficiently, enabling them to build, test and measure the performance of their efforts.

What Are The Main Tools Of Digital Marketing?

No matter what your goals are, we’ve put together a thorough list of digital marketing tools by strategy that can help you, including a few free tools and freemium options for those on a low digital marketing budget.

Digital strategy tools can act as the cornerstone of a potent marketing stack, whether it’s for managing customer connections, attracting prospects, or finding new marketing chances. To get started, look at the categories below:

Social Media Marketing Tools

We have first-hand experience of how social media has become a superior marketing medium for companies today. Social media ads optimization is a great way to generate leads, and create professional connections, and it’s also great for getting insightful information about what your customers want.

When handling the many moving pieces of social media “by hand,” burnout is a foregone conclusion. Instead, consider how specialist software empowers you to produce more intelligent content and use social media tools to achieve your larger company goals.


Social Media Marketing Tools

WASK a digital marketing tool that connects Facebook, Instagram, Google ads accounts into a single channel with smart features, allowing you to reach more customers.

You don’t need anything else to create digital ads. Choose from hundreds of ready-made templates and develop designs that will pique the interest of your target audience. Furthermore, new pre-made templates are supplied on a regular basis to meet your needs and on special occasions.

The target audience is one of the most significant strategies for your digital ads. You can manage your current target audiences and build new smart audiences with WASK. It automatically finds the most appropriate audience for your business and allows you to obtain much more conversions with your ads thanks to its clever algorithms.

You can see your competitor’s monthly traffic and traffic sources with the competitor analysis tool. In addition, you can evaluate and comment on direct, search, referral, social, and paid search social tools. You may also look at the distribution of devices used to visit your competitor’s website to see how much traffic it gets.

2. Audiense

Tools such as Audiense help firms identify and segment their social media consumers. This makes it everything easier to operate highly targeted ads campaigns and explore your clients personalities. You’d be surprised at how much information you can learn by utilizing social media to look at demographics, personality traits, and other issues.

The Audiense platform is great for companies looking to better understand their target market as well as in prospecting because it mainly focuses on Twitter.

3. HootSuite

You can join up for Hootsuite for free, and it manages various social media accounts by combining them all under one login and into a single dashboard.

Hootsuite, one of the most well-liked social media management platforms available, enables team communication and an approval procedure. You may assign tasks, create a social media calendar, and schedule updates in addition to the main advantage of being able to see all of your comments and mentions in one location.

You can check out free digital marketing tools examples and online social media courses through Hootsuite to improve your social media management abilities and understand the basics of social media marketing.

Email Marketing Tools

Email is arguably the most tried-and-true, scalable marketing channel available to modern organizations. Therefore, email marketing tools are a crucial component of Internet marketing software for firms of all sizes.

Let’s take a look at the tool that makes digital marketing easier and help you analyze your customer data and put a significant portion of your marketing operations on autopilot, from list-building and improving deliverability to developing amazing offer campaigns.

4. HubSpot

Email Marketing Tools HubSpot

Recently, HubSpot, a well-known provider of CRM and inbound marketing software, unveiled an email marketing solution. HubSpot Email Marketing is integrated with all other HubSpot products, including the free-for-life CRM and hundreds of other well-liked marketing tools, in addition to being easy to use and having an outstanding deliverability rate.

You can get started right away using the tool’s drag-and-drop email builder, contact lists, free plan with up to 2,000 monthly email sends, and premade layouts.

For several reasons, HubSpot’s Marketing Hub differs from other automation systems. Their concentration on inbound marketing, which includes content and search marketing, is unrivaled, and they also provide the Sales and Service Hubs, which allow your team to collaborate even across departments.

5. Moosend

Moosend is among the most cost-effective and user-friendly digital marketing solutions. For those who are just beginning to grow their list, it provides a surprisingly effective email solution.

The platform includes simple automations, codeless campaigns, and easy-to-read reporting. Mobile popups, countdown timers on landing pages, and other features are also useful for paid digital marketing tools for clients and small businesses.

SEO Tools For Digital Marketing

There are essential SEO tools for agencies and digital marketing tools for productivity and keyword research and SEM are important factors to consider.

Anything businesses can do to improve their search visibility is a win as the digital space grows more competitive. Although SEO can be intimidating, especially for new brands, there are many internet marketing tools appropriate that can aid in finding search prospects and boost your current search engine efforts.

6. SEMrush

SEO Tools For Digital Marketing SEMrush

SEMrush gives you access to nearly every keyword research tool available, allowing you to come up with innovative strategies to attract customers. It’s the most extensively used premium SEO tool in the world, with over 3 million users.

SEMrush is an all-in-one SEO tool that can help you with everything from keyword research to backlink analysis, as well as a variety of other SEO-related tasks such as finding information about your competitors’ ads, advertising analysis tools, site audits, keyword rank tracking, domain comparison, backlink analysis, site positioning, content creation ideas, competitive analysis, and so on.

7. Clearscope

Consider that you wish to optimize your current content and benefit from keyword opportunities. In this situation, Clearscope is useful.

Because it suggests keywords, headers, and readability to help you write (or improve) high-ranking, well-balanced blog posts, the platform’s advanced editor is extremely useful for content authoring.

Clearscope covers every facet of SEO, whether you’re redesigning your present blogs or creating a new content strategy from scratch.

8. Ahrefs

The industry standard for generating keyword suggestions and ranking possibilities is Ahrefs.

Using the platform’s site explorer, you can check any URL’s top organic keywords and find out how much traffic a competitor gets for a particular search term. You can also find a website’s top-performing content and backlinking assets.

In conclusion, Ahrefs is a great tool for analyzing the competition and making sure that your current content is appropriate for search.

Graphic Creation Tools

Infographics. Memes. Diagrams and visuals. The UX and design tool list is endless. The foundation of social media marketing and branding in general is visual to the eye. If you don’t have the money for a designer or are running a DIY business, digital marketing tools like Canva have become the go-to choice for designing eye-catching images.

To keep your ideas fresh, though, there are a few other graphic production tools you should think about.

9. Creatopy

Graphic Creation tools Creatopy

Creatopy is a platform for producing graphics similar to Canva, except it has a big emphasis on marketing-specific capabilities.

For instance, the platform’s design sets and brand kits make it simple for you to work with other marketers and keep your brand creatives organized. For businesses who manage a large number of clients or social media accounts, this is extremely useful.

Meanwhile, the ability to update the same design across many formats with a single click saves a ton of time and effort (consider desktop banner versus mobile).

10. Visme

Visme’s platform is primarily designed for the creation of data visualizations and presentations.

Because infographics and fresh data are some of the most well-liked forms of content, Visme is ideal for anyone who frequently distributes research on social media platforms like Twitter or LinkedIn.

The platform allows you to import data from outside sources (such as spreadsheets) in addition to simple visual creation, which simplifies the development of presentations.

Google Tools For Digital Marketing

The majority of you surely know Google as a strong and well-liked search engine, but did you also know that Google has created a ton of tools for owners of internet businesses? Awesome tools are available on Google. They are all also free.

11. Google Analytics

Google Analytics Tools For Digital Marketing

This is one of the most potent and useful tools for tracking the visitors to your website. You can monitor a variety of things with Google Analytics, including which of your blog entries have received the most attention, how many of your visitors come back frequently, how long they stay on your website, and much more.

12. Google Keywords Planner

Finding the perfect keywords for your company, brand, and website will help you get the ideal customers to your membership business. Finding the right keywords to use in your web copy, blog posts, and metadata is easy with the help of the Keyword Planner.

In contrast to the planner, Google Trends shows you how the popularity of particular keywords changes over time, across regions, and in comparison to other keywords. Even predicting and preparing for demand shifts can be done with the use of the technology.

Influencer Marketing Tools

Software that assists marketers in locating, interacting with, and negotiating deals with influencers in their specialty is known as an influencer marketing tool such as video marketing tools or social selling tools.

For more information, you can read the article Top Influencer Marketing Tools.

14. Brandwatch

Brandwatch Influencer Marketing Tools

Brandwatch is a platform for consumer research that aids marketers in better understanding their target market and keeping tabs on brand mentions. You can use it to monitor certain keywords, phrases, and hashtags across a variety of web platforms.

15. Pitchbox

An outreach and link-building platform for bloggers is called Pitchbox. Brands use it to track down contacts, locate influencers, and send automated follow-up emails and pitches. You can also make data-driven decisions with the aid of the analytics and reporting features.

Digital Marketing Analytics Tools

Working with vast amounts of data is difficult. Your marketing choices must be based on an analysis of the campaign results, digital marketing trends, and market research. There is, however, a more effective approach to “manage” data. It consists of marketing analytics tools. They aggregate, clean up, present your progress graphically, show trends, and make it simple to pinpoint problem areas.

16. Supermetrics

Supermetrics is an ETL solution that allows marketers to transfer data to the reporting tools of their choice. It provides the freedom to transform and store data in the necessary products before transferring it to another tool that presents the data in an aesthetically acceptable manner.

Supermetrics is a technology that marketers use to transfer data to storage systems, spreadsheets, data visualization tools, etc. Supermetrics may not be the most user-friendly tool, but they nevertheless provide a wealth of resources, including client success stories, data security, a portfolio of templates, a support portal, a blog, a podcast, and webinars.


DM Analytics Tools

A tool for gathering, analyzing, and tracking marketing data is It automatically collects the data you require, freeing marketers from manual reporting.

Cross-channel reporting is done by, which highlights the effectiveness of each platform and the customer journey across analytics, CRM, and advertising. The application also emphasizes data visualization, which is easily customizable within the tool itself.

Digital Marketing Reporting Tools

For you to successfully expand your business and ROI, measuring your marketing is essential. Using the best digital marketing automation tools and reporting is the obvious way to begin evaluating your marketing. It might be difficult to determine which platforms you need to use to gauge your marketing efficiency because there are so many possibilities accessible.

18. Ruler Analytics

Ruler is the tool you’ve been seeking for if you need a reporting solution to show how your marketing affects income. We may come out as biased, but bear with us.

Ruler is a marketing attribution solution that helps you understand your marketing ROI by aligning your leads and revenue data. It functions by monitoring each user throughout numerous sessions, traffic sources, keywords, and more.

19. Agency Analytics

We include AgencyAnalytics on our list of the most widely used marketing reporting tools. AgencyAnalytics, which was primarily created tools for digital marketing agency and marketing consultants, enables you to track your key performance indicators, integrate data from various sources, and create and share reports with your teams, executives, and/or clients.

What Are The Best Free Digital Marketing Tools?

Digital marketing tools are always changing so there are some of the best digital marketing tools for small businesses and brands that you can use. For instance, WASK, it is a marketing tool that enables you to reach more customers by optimizing your Facebook, Instagram, Google, and Youtube ads through a single channel with smart features.

By incorporating a variety of channels into your WASK account, you can manage flexible digital marketing. You can gather all the information you require in one location and begin smart marketing management tools immediately.

WASK Campaign Optimization Banner

HubSpot, Joomla, WooCommerce, Drupal, Wix and Shopify are one of the best content management tools that you can utilize and improve for your business or brand. 

Google Analytics, Google Ads, SEMrush, Canva, Buffer, WordPress, Trello and MailChimp must be the digital marketing tools that every business should have.

Social media marketing, Email marketing, SEO, Conversion optimization, Lead enrichment, Landing page and lead capture and Graphic creation tools are the types of digital marketing tools you need.

Zeynep Sarica

Content Writer at WASK, Zeynep is passionate about digital and content marketing. She is a regular contributor to the WASK blog. She also works closely with B2C to provide digital marketing content. In her free time, she likes to learn new things, read, exercise, and discover new places!

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