Digital Marketing

How Much Do Facebook Ads Cost?

When you first begin advertising, planning your Facebook ad budget may seem a little intimidating. What budget should you set aside for your initial ads? How can you tell whether your Facebook ads costs have skyrocketed? How can you lower your ads costs?

Well, don’t worry. We’ll cover all you need to know about in this article, including:

  • How to bid on Facebook ads
  • What elements affect the price of Facebook advertising
  • How to allocate your advertising money
  • What is the bare minimum for Facebook ads?
  • How to lower the cost of your Facebook ads, plus some additional advertising advice.

What Are Facebook Ads Cost Statistics?

Facebook Ads Cost Statistics

There are some statistics that determine your Facebook ads cost money. Your industry, campaign goal, and pricing methodology, such as cost-per-click (CPC) or cost-per-thousand-impressions, all affect the price of Facebook ads (CPM). Facebook ads costs about $0.94 per click if you utilize CPC. Comparatively, Facebook ads costs about $12.07 per 1000 impressions if you utilize CPM.

Facebook Ads CPM (Cost Per a Thousand Views)

Facebook Cost Per Click

Establishing an average CPM is the first step in any online advertising platform analysis (Cost Per Mile or per 1,000 impressions cost). The average Facebook Ads CPM has fluctuated over the past five years, going from $11.2 in 2017 to $14.9 in 2021. These figures show the average value across many industries and regions. However, due to the COVID-19 pandemic, the rate significantly changed in 2020, falling by 30% in March from $11.5 in February to $8.82 in March.

Average CPM For Facebook Ads

Moving from the average CPM for the entire market to CPM for various business verticals over time. The United States, with a CPM pricing of $35 for every 1,000 impressions, was clearly in the lead in 2021, followed by South Korea and Australia with CPM rates of $34 and $33.5, respectively.

Other nations on the list offered substantially lower CPM rates; app creators in Canada could anticipate receiving $25 for every 1,000 views, compared to $17 in Germany, $21 in Japan, $19 in the UK, and only $11 in France.

Facebook Ads CPC (Cost Per Click)

The graph below is the result of adding up the Facebook Ads CPC data over the previous five years. The cost per click prices tend to stay around 40 cents per click, ranging from $0.39 in 2017 to $0.44 in 2021, despite the noticeable swings we observe on the Facebook Ads CPM rates chart for the same time period.

Cost Per Click (CPC) By Region

Brand awareness, app installs, and video views are a few of the goals that brand marketers might concentrate their Facebook Ads campaigns on. These goals are pertinent to our analysis.

Brand awareness is a marketing goal that marketers pursue instead of persuading consumers to do a particular action, such as a purchase, an in-app purchase, a subscription, a registration, etc. With the Video Views objective, marketers are looking to increase the amount of views that films they are advertising are receiving. The App Install objective is specifically designed to attract users of mobile apps.

The cost per click (CPC) rates for generating clicks that increase Facebook brand awareness have remained stable since 2020 and currently cost around $2.15.

Facebook Ads CPI (Cost Per Install)

The Facebook Ads campaign’s Cost Per Install has fluctuated. The average CPI rate in 2020 was somewhat higher than the figure of $2.5 that app marketers had been using for the past few years; historically, the cost ranged from $1 to $2 per install, thus $2.5 was close to that range.

Following the effects of the COVID-19 epidemic in 2020, which made people rely more heavily on their mobile devices and start utilizing mobile apps for things they hadn’t previously considered using, the cost per install for Facebook Ads increased to $4.1 per install in 2021.

Apple’s implementation of the ATT framework, which changes app user monitoring from opt-out to opt-in when app marketers must seek app users for permission to be followed across various applications, was another significant reason that contributed to the increase in CPI on Facebook Ads. This change made it nearly difficult for Facebook to follow the users of its apps, which made it harder to target Facebook Ads campaigns accurately and, as a result, resulted in higher CPI rates.

Facebook Ads CPA (Cost Per Action)

Let’s examine the costs involved in producing various mobile app actions, including in-app purchases, subscriptions, registration, and more. App marketers and companies in general should understand that this is the most crucial benchmark for their ROI calculations when taking into account all Facebook Ads costs.

Depending on the industry, Facebook Ads can generate an action at a variety of rates. The degree of competition, the degree of Facebook users’ engagement with ads for goods and services from different industries, and most importantly the prices of the goods and services being advertised with those ads on Facebook are all elements that affect the rate for a specific business vertical.

Therefore, it should come as no surprise that the Facebook Ad CPA for the auto business is $44 per action whereas it is only $8 for education.

The Most Important Factors Affecting The Cost Of Facebook Ads

Factors Affecting The Cost Of Facebook Ads

Let’s have a look at the most important factors affecting the cost of Facebook ads.

1. Sector of Facebook Ads

Your ad expenses are heavily impacted by your business specialization. For instance, Facebook ads for insurance or finance will cost more than those for clothing.

Depending on your sector, Facebook advertising may be a reasonably priced way to increase brand recognition, generate leads, encourage conversions, and more. Even if you operate in a highly competitive industry, such as consumer services, a social media strategy can still be advantageous.

2. Facebook Ads Bidding Tactics

One of the important factors that affects how much your ads will cost is your bidding strategy. You must choose whether to use automatic bidding and select the lowest price, or whether to manually manage your ad expenditures.

Your Facebook advertising costs may be greater or lower depending on your bid strategy and bid amount. Automatic bidding typically maximizes your advertising budget whereas manual bidding typically comes with greater advertising charges.

It’s crucial that you comprehend how Facebook’s ad auction operates before choosing a bidding strategy. Building a better ad strategy and advertising budget is possible when you comprehend the algorithm underlying the company’s advertising services.

3. Timing and Season

At different times of the day, the same Facebook ad may cost more or less. Additionally, while everyone is competing for customers’ attention during seasonal events, your advertising costs will increase significantly.

While seasonal considerations may drive up the cost of your Facebook ads, your company presumably wants to capitalize on rising consumer demand. In reaction, you might raise your budget for those months with high demand or review your ad plan to raise the caliber of your ads.

4. Facebook Ads Audience

If you’re attempting to target the same demographics as numerous other advertisers at once, your Facebook ad expenses will increase as well. Remember that you will face competition from more than simply the brands in your niche. Additionally, businesses who sell different goods to the same customers as you, such as those who practice healthy eating, will compete with you.

5. Facebook Ads Placement & Goal

Your ads will cost you more the more fiercely they are placed in competition.
Your advertising will cost you more if you choose the incorrect aim, such as using a lead generation objective when all you really want to do is raise brand recognition.

6. Relevance Rating

Your ads will cost more if they are not pertinent to your target market. You’ll spend less on advertising if you make sure to produce high-quality commercials that offer value to your potential clients and meet their expectations.

How To Reduce Your Facebook Ad Cost?

How To Reduce Your Facebook Ad Cost

You should target a more specific audience in order to have the best chance of getting clicks and establishing traction by targeting the right demographic, geographic region, and set of interests. It’s also probable that video ads cost more

How Are Facebook Ad Costs Calculated?

Facebook Ad Costs Calculated

Make a monthly budget for your Facebook ads first. Next, calculate how many clicks you’ll get each month by dividing your spending by the standard CPC for your sector. The projected monthly clicks are multiplied by the typical conversion rate to determine the estimated monthly number of new clients. And finally, to determine your revenue return on ad spend, or ROAS, multiply that by your expected customer lifetime value (CLV).

How Much Do Facebook Sponsored Ads Cost?

Advertisers may expect to pay $0.94 per click or $12.07 for every 1,000 impressions, according to research. Facebook charges advertisers using two metrics: cost per click (CPC) and cost per mill (CPM), also referred to as cost per 1,000 impressions.

Cost Of Targeted Facebook Ads

Your industry, campaign goal, and a variety of other factors will all have a significant impact on the price of your Facebook ads. However, you should normally expect to pay between $0.50 and $2.00 per click on your Facebook ads. The average cost per click (CPC) for Facebook ads across all industries is $1.72, according to Wordstream.

Across all industries, Facebook ads typically cost between $0.50 and $2.00 per click. The intended audience, your objectives, locations, and competition will all affect the actual figures.

The Facebook carousel ads have no set price, so you can spend as much as you feel comfortable. Additionally, you have the option of paying for the entire campaign at once or for each outcome separately. For instance, create the campaign budget in order to determine the fixed overall ad cost. You should modify your bid approach if you wish to pay per result.

Facebook Lead Ads Cost

Facebook lead ads metric is determined by dividing the total amount spent over the chosen time period by the number of leads generated during that same period. Statistical modeling may be used to account for some events in situations where purchases cannot be measured directly because of incomplete or absent data.

How Much Does A Facebook Ad Campaign Cost?

Your industry, campaign goal, and pricing methodology, such as cost-per-click (CPC) or cost-per-thousand-impressions, all affect the price of Facebook advertising (CPM). Facebook advertising costs about $0.94 per click if you utilize CPC. Comparatively, Facebook ads costs about $12.07 per 1000 impressions if you utilize CPM.


And there you have it!

For companies of all sizes, using Facebook as a marketing tool is beneficial. Customers from a range of socioeconomic backgrounds, geographic areas, and interests can be found utilizing the site; many of them find new products through ads in their news feed.

Try out several campaigns and creatives, comparing them to the cost averages for Facebook ads that we have provided in this article. Soon, winning, affordable advertising strategies that are catered to your company and target market will start to emerge. And you can manage all of your data and publish new ads when you link your Facebook Ads account to WASK. For your ads, you can also use optimization and smart audience techniques.

WASK Smart Advices Banner

Facebook is the most successful social media marketing platform, according to 41% of marketers that were interviewed. Facebook advertising delivered them the best return on ad spend (ROAS), according to these marketers. Compared to users of other social media platforms, Facebook users are more likely to click on Facebook adverts.

By obtaining you the most purchases or installs at or below your predetermined maximum cost per optimization event, cost cap maximizes cost efficiency. Cost caps make managing campaigns easier and enable you to concentrate on increasing results volume while minimizing expenditures.

As more companies got online, Facebook Ads became a crucial component of practically every company’s marketing plans. The cost of ads was bound to rise given the rising demand for internet ads and the constant supply.

In other words, Facebook advertising are becoming more expensive due to a shortage of supply. A platform that uses auctions for advertising would naturally advance in this direction. Additionally, it explains why costs increase during busy shopping seasons.

ROI enables you to determine the profit or loss your investment has generated when you invest money in a business endeavor or investment. The net profit (or loss) from an investment is divided by the investment’s cost to determine the return on investment.

Businesses often pay $300 to $1000 each month on Facebook marketing. You could spend more than $1000 or less than $300, depending on the size of your company and the amount you invest in social media promotion.

Your target market, your bidding strategy, your objective, and your ad relevance score all play a role in how much you pay for ads.

Zeynep Sarica

Content Writer at WASK, Zeynep is passionate about digital and content marketing. She is a regular contributor to the WASK blog. She also works closely with B2C to provide digital marketing content. In her free time, she likes to learn new things, read, exercise, and discover new places!

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