Digital Marketing

Reasons to Use Facebook Video Ads

Facebook video ads are an effective tool for digital marketers. And Facebook is currently, without a doubt, the second-most popular video-sharing website behind YouTube.

Facebook video ads were made to be effective because there are so many options available to pinpoint your audience. Launching Facebook video ads is now, in fact, an essential component of most ads efforts and the secret to building a powerful online presence.

However, it is much simpler to make the most of Facebook video ads once you are aware of all of its advantages. Therefore, we made the decision to walk you through the main features and numerous advantages of Facebook video ads.

Let’s get started, and we’ll also give you some advice on how to create a Facebook video ad campaign that converts like no other.

1. Immediately Capture Interest

Capture Interest

The movies you watch will stay in your memory much longer than the books you read. That’s because, if a picture is worth a thousand words, a video surpasses that by a wide margin.

Therefore, it is absolutely more likely to capture immediate attention to display Facebook video ads, such as In-Stream ads, to a highly targeted audience. Since they appear more than a minute into another Facebook video, in-stream ads are particularly effective at attracting this attention. You may be confident that at this point the viewer wants to keep watching and will finish your ad.

Basic Suggestions

  • Facebook ads that are shorter perform better. A good length is 5 to 15 seconds.
  • To improve your chances of attracting attention, use in-stream ads.
  • Within the first 3-5 seconds, catch the viewer’s attention. The average Facebook user scrolls through their news feed in that amount of time.

2. Boost Ad Engagement

Ad Engagement

Ad engagement directly affects its reach because Facebook’s algorithm pays close attention to that. Therefore, by grouping audiences according to engagement rate, Facebook enables advertisers to connect with more broadly targeted and sizeable audiences.

By building a personalized audience depending on their rate of involvement, you can also take advantage of that. This group may include people who have viewed your video for a specific period of time. Retargeting these audiences can undoubtedly result in improved conversion rates and ROAS because they are more likely to be interested in your offering.

Additionally, choosing the proper ad format helps increase engagement. Let’s imagine you want to start selling online courses and are looking for ways to accomplish it. Then, Facebook Feed or In-Stream video ads may be able to assist you increase engagement.

On the other hand, picking video or image Carousel ads would probably be more beneficial if you own an online business and want to increase sales. Additionally, you may incorporate polls into your video ads to produce captivating poll ads for Facebook and Instagram.

Read more: How To Create A Poll On Facebook?

Basic Suggestions

  • Depending on the goal of your campaign, choose your ad format.
  • Use engaged audiences in your campaigns or leave them out for budgeting or Facebook remarketing reasons.
  • Scale the ad sets that result in the highest levels of engagement.

3. Boost Recognition of the Brand

Boost Recognition of the Brand

With over 2.7 billion active users, Facebook has a sizable potential audience, and as if that weren’t enough, about 1.79 billion of them are regularly active. Building a strong online presence for your brand might be simple with that kind of audience.

To attract the ideal clients, you must find those who are enthusiastic about the kind of goods or services you provide. Reaching specific audiences is one of the main advantages of using Facebook video ads.

This is made possible by Facebook’s potent algorithm, which enables businesses to develop campaigns with certain goals in mind, one of which is brand awareness. In order to determine who is most likely to remember your ad, Facebook then optimizes the ads based on specific predetermined parameters like dwell time. And you guessed it, video ads are the Facebook-recommended ad format for Brand Awareness campaigns.

4. Increase Conversion Rates

Conversion Rates

Because Facebook’s ad conversion rates are so much greater than those of most other platforms, businesses can achieve larger returns on investment. Video ads on Facebook have the highest average CTR of all the ad forms.

These ads increase conversions by assisting you in forging an emotional connection with your target market.

Basic Suggestions

  • Whether it’s a purchase, lead, subscription, or any other sort of conversion, make sure your campaign has a clear conversion goal.
  • Based on the type of conversion you hope to achieve, create your video ads.
  • Utilize Facebook Analytics to evaluate the effectiveness of your ads and make adjustments in light of the data.
  • Increase your conversion rate by retargeting previous website visitors using the information from your Meta Pixel.

5. Share More Details

A video ad allows you to communicate a lot more information than words or photos, which may persuade the viewer to perform the desired action. Facebook allows advertisers to publish in-stream videos that are between 5 and 15 seconds long.

In most circumstances, we do not advise using movies that are too long, but you can choose other sorts of ads that can (surprise) run for hours. Because people’s attention spans are shortening, it is crucial to keep your Facebook video ads brief and to the point.

Basic Suggestions

  • Keep your films brief, no more than 5 to 15 seconds.
  • Within the first five seconds, include the most important details.
  • Give information that enables you to establish connections with a range of audiences.

6. Showcase Your Knowledge

Showcase Knowledge

Unlike picture or text ads, video ads let you interact with your audiences and show off your knowledge to convince them to buy your good or service. Within the opening five seconds of your film, you can condense all the essential details and attract viewers.

By using video ads, you may inform your audience and show off your accomplishments with former clients and customers. Once your potential clients follow your advice and get the outcomes they want, this could become even more significant. Because of this, it is ideal for selling a variety of goods, e-Learning courses, expert consultations, and other services.

Additionally, selling B2B solutions is ideal because potential clients might not always have the time to read the entire document.

Basic Suggestions

  • Make videos showcasing the achievements of your clients and customers.
  • Provide free instructional films. This material is particularly well-liked because it benefits your    potential clients and prompts them to recognize your level of experience.

7. Set Yourself Apart From the Competition

Ads Competition

In the second quarter of 2020, there were 9 million active marketers on Facebook, making it a very competitive market. This means that in order to stand out from the competition, you must provide something unique. A challenging undertaking that takes a lot of time and work is producing a high-quality video ad. As a result, the majority of your rivals might not. Consequently, now is your moment to stand out and beat out the competitors.

Use Facebook video ads to explain to prospective clients what sets you apart from the competition. You can achieve this by addressing the pain points that your competitors have yet to address in relation to your potential clients. This might be anything from issues unique to your sector to things a single client of yours had to deal with.

Include client references that highlight your problem-solving skills and detail how you solved the client’s challenge.

Basic Suggestions

  • Make professional videos to differentiate your company.
  • Demonstrate to potential clients that you can handle their issues.
  • To assist people better comprehend and appreciate your service, mention usage instances.
  • Publish client references to foster confidence.

8. Make the Most of Instagram’s Capabilities

Instagram Capabilities

You must utilize Facebook’s ability to display your ads within the Instagram feed.

Instagram is a true visual delight and the second-largest social media site behind Facebook. Therefore, you must utilize this platform if you intend to perform video ad campaigns.

Your Instagram video ads can be promoted in-stream, on feeds, or in stories. To engage your audiences, you must pick the appropriate format.

9. Create Lookalikes and Retarget Video Viewers

Video Viewers

Retargeting viewers of 50%, 75%, or 90% of your video ads will help you identify those who are most likely to be interested in your product or service. These consumers are considerably more likely to convert because they have demonstrated a definite interest in your brand.

To find new clients that are likely to interact with your business, you may either retarget them or create lookalike audiences based on their traits. Overall, Facebook’s specific targeting options make it excellent for retargeting journeys, and video ads play a key role in these journeys.

Wrap up

And that’s it! Facebook video ads offer a variety of advantages that make them crucial for your next campaigns. Utilize this chance Facebook gives you the tools you need to attract more customers and increase conversion rates. Make an emotional connection with your audience, show off your knowledge, and give them the details they need to convert.

To further boost your brand’s digital marketing strategy, you can manage all of your data and publish new ads if you link your Facebook Ads account to WASK. For your ads, you can also employ optimization and smart audience techniques to help your business. WASK makes it simple to manage all of your Facebook ads in one location, optimize them with smart features, and create ad visuals using the Ad Design Tool.

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Zeynep Sarica

Content Writer at WASK, Zeynep is passionate about digital and content marketing. She is a regular contributor to the WASK blog. She also works closely with B2C to provide digital marketing content. In her free time, she likes to learn new things, read, exercise, and discover new places!

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