If you’re looking for new and innovating ways to grow your social media presence or online presence in general, taking advantage of the tools and features provided by the top social platforms is a great place to start.
Luckily, platforms like Instagram and Facebook are constantly launching new features beneficial for both the consumer business/brand alike. One of the more recent features that Instagram has launched is Instagram Reels.
Wondering how you as a business can benefit from using such a feature? Keep reading to find out! What follows will be a discussion of what Instagram Reels is, and how you can benefit from it.
Without further ado, let’s jump right in!
What are Instagram Reels?
Instagram Reels is a video feature that launched on August 5th, 2020. In short, it allows creators to quickly and creatively make short-form videos (15-seconds or less) the encompass text, audio, visual, and other cool effects.
Because short-form video has been trending in popularity, largely thanks to the rise in popularity of TikTok, Instagram Reels were a way to compete. Lucky for them, it has worked in their favour, being one of the most widely used features on its platform.
So, short-form videos are cool and all, but how can businesses benefit from their use and implementation?! What follows will be a discussion of three effective ways businesses can benefit!
3 Ways to Benefit from Instagram Reels
As mentioned throughout, Instagram Reels are an extremely useful feature for those looking to get creative with their video content strategy. While there are too many advantages to discuss, in this article, we’ll be sharing our top three.
Whether you’re looking to increase engagement and brand visibility, improve your content strategy, build brand identity and awareness, or provide entertaining yet valuable content for your audience to consume, Instagram Reels are for you.
Below are three (3) ways to benefit from Instagram Reels:
- Increase Visibility by Getting on the Explore Page
- Increase Engagement
- Repurpose the Content
Increase Visibility by Getting on the Explore Page
When a platform like Instagram launches a new feature, it wants nothing more but for users to, well, use it! By doing what Instagram wants and using the feature it has created, they’ll inevitably prioritize your content in its algorithm.
What does this mean for you? By using the new feature, in this case the Instagram Reels, you’ll be placed atop explore pages, ultimately being seen by more eyes and increasing brand visibility.
Increase Engagement
In the same breath, by reaching the explore page and increasing visibility, it’s inevitable that your engagement will increase, just by sheer statistics alone. In other words, the more people that see your content, the more interaction you’re going to experience.
Moreover, Instagram Reels is a creative way of making and distributing content. Because users appreciate creative, captivating content, it only makes sense that it too will elicit more engagement. That is, if you create quality videos…
Repurpose the Content
If you’re lost for ideas and struggling to produce content across platforms for your business, Instagram Reels can be a great tool to alleviate some of that creators block. Instagram Reels aren’t exclusive to where you post Instagram Reels.
In other words, you can share them to your story, repost it on TikTok, or even repurpose it for your website, Facebook page, or otherwise.
In Summary
Instagram Reels are an incredible feature to use for several reasons. While we shared our top three benefits, there’s much more where that came from!
As mentioned earlier, whether you’re eager to increase engagement and brand visibility, improve your content strategy, build brand identity and awareness, or provide entertaining yet valuable content for your audience to consume, Instagram Reels can benefit you!
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